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Daily Archives: July 5, 2012

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Using Media Buys for Advertising Skin Care Products

Marketing TipsBy adminJuly 5, 2012Leave a comment

If you are a new skin care retailer, you may not be familiar with basic business terms. A media buy is an important concept because it relates directly to advertising skin care products. It refers to purchasing advertising space within a media venue. Examples include printed ads in magazines and newspapers, website banner ads, and…

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