The failure rate of businesses within their first five years of existence can be up to 50 percent. Entrepreneurs face a tough road, especially those who are experiencing the joy of business ownership for the first time. Many entrepreneurs learn from their mistakes and do better the second time. Why waste time, money, and resources…
Creating a new product involves design and development. During the design process, company representatives turn ideas into specifications that meet the desires and needs of consumers. Some consulting firms include product design in their business consulting services. The best understand that an effective product design emerges from feedback provided by consumers who will use the…
A spa that features an esthetician is in an excellent position to generate high skin care retail sales due to the vast array of products available. Understanding the product lines offered is the first step to boosting sales. Manufacturers typically offer free support and some even provide free training for proper use of products. Equipped…
When corporate leaders retain an Internet business consulting firm, they should select the best of the best. Though there is much competition, the best firm makes itself known by leveraging the power of search engine optimization (SEO) trends. At Illumination Consulting, we do just that, enabling your business to blaze a trail within its industry,…
If you have a website that sells skin care retail products, you have probably spent time developing backlinks to make the site more visible to Internet users. The Google Penguin update revealed the importance of high quality backlinks. Review the backlinks to your site to determine if any are low-quality and should be removed. Search…
Whether you are launching your own skin care business or selling products as an affiliate, it is important to know and market to your primary audience. Doing anything different is nothing more than a waste of time and resources. Because the industry is so competitive, an effective and targeted campaign will give you a leg…
It is easy for marketers to get distracted by top 30 rankings, PageRank, and daily visitor counts when marketing beauty products online. Though these metrics have value, they do not provide real indication of website performance. Marketers should focus on metrics that clearly indicate failure or success. These include the number and quality of backlinks,…
Getting consumers to a website is only half the battle. Convincing them to make a purchase is the other half. The measurement of a website’s ability to persuade visitors to take a desired action is called conversion rate. This statistic reflects the effectiveness of online marketing efforts and how satisfied customers are with the company…
The Internet has become a part of the daily lives of many consumers. It has forever changed the way people interact with each other and the products and services they use. Social networking websites help companies reach target audiences all over the world. If you want to incorporate social media into the marketing campaign for…
According to a 2011 SPA Future Thinking survey, beauty regimes are becoming commonplace for men. More males are using products and treatments to maintain a positive appearance. Research director Will Ullstein commented that this bodes well for companies marketing beauty products for men. The survey results revealed latent demand and unique marketing opportunities in the…
