The Internet has become a part of the daily lives of many consumers. It has forever changed the way people interact with each other and the products and services they use. Social networking websites help companies reach target audiences all over the world. If you want to incorporate social media into the marketing campaign for your beauty products, let an Internet business consultant help you.
Millions of people log into their Facebook and Twitter accounts each day to update their statuses and connect with friends. They even use social media to research products such as beauty care items, as recent research results from Mintel indicate. In the UK alone, 34 percent of consumers are influenced by beauty product information contained on sites including those classified as social media.
By disseminating discount codes and coupons through social media accounts, beauty product companies tap into a budget-driven society. A substantial portion of Internet users subscribe to company social media accounts to receive free samples and special offers. Many interact online with a brand to receive information regarding upcoming sales or qualify for special deals.
Major beauty brands are embracing social media by adding product teasers to their Facebook pages, directing consumers to their corporate websites for more information. Social media pages feature brilliant color images and embedded videos highlighting popular products. Consumers receive updates about product releases and “like” products that they have tried. They comment on company statuses and answer questions designed to spark conversations.
According to experts, social networks enrich brand experiences and integrate brands into the digital lifestyles of consumers. Consumers look to social media sites for product recommendations and to create networks based on shared preferences. Social networks allow beauty product companies to communicate directly with their audiences and establish market and branding positions in a digital environment.
Consumers use social media to share thoughts regarding beauty products with their wide social networks. Their opinions influence the purchasing decisions of others and give beauty product companies feedback that can be used to refine offerings or expand product lines. Social networking sites deepen relationships between consumers and brands, adding value without cost.
An Internet business consultant can help a beauty products company establish and maintain a social media presence. Consumers will soon be visiting the company Facebook page and reading tweets to learn about new beauty products and assist with purchasing decisions. They will also share thoughts regarding products they have tried, spreading the word to additional prospective customers.