For any business that operates online stores and e-commerce websites, strategies to grow e-commerce sales online are a critical part of the business. It is estimated by eMarketer that US e-commerce sales will generate $262 billion in sales this year. By 2017 estimates are that e-commerce will generate over $440 billion in sales. Regardless of…
Video marketing is the fastest growing method and strategy for online marketing campaigns. It is one of the most effective and audience capturing ways to promote and market, in today’s digital global age. A wide variety of benefits are the results of creating, publishing, and distributing videos online. A company can market themselves, a product,…
People and companies that are selling online with ecommerce websites, the task of selling more products is constant work. Regardless of how many products are offered, the task of increasing online sales remains the same. Tips to sell more products online with ecommerce websites can quickly give ecommerce website operators and owners methods to improve…
Large beauty companies such as the brands of L’Oreal, Johnson & Johnson skin care businesses, and others dominate major portions of the market share. Others are still achieving skin care business success or struggling to do so. How does a brand in today’s competitive and fragmented beauty market achieve success? This is a question that…
Dermalogica, a skin care marketing leader in the beauty industry continues to evolve its marketing strategies for success. The beauty company and brand has continually created innovative skin care marketing and advertising strategies to further its brand. When Jane and Raymond Wurwand founded Dermalogica in the 1980s and The International Dermal Institute, skin care professionals…
When customers walk down an aisle in a store, skin care brands have only a couple seconds to catch their attention. Brands compete with all other brands within the aisle and around them. So, how does a skin care packaging design standout and get the attention of a potential customer? Packaging designs for beauty products…
There are many tips and resources to improve website traffic and online sales, but not too many resources that discuss conversion rate improvements. Conversion rate improvements are the priority of many professional marketers, who know the importance of it. Conversion optimization is now next to content marketing the most important priority for marketers and website…
With the online retail industry growing worldwide, many entrepreneurs and companies are joining in and starting to sell online. Start-ups, small and larger enterprises benefit greatly from the ability to sell via the Internet to a larger audience The most common question heard by professionals and technology consultants is what type of solution to use…
A tool that is often overlooked by companies is Google Webmaster Central. This Google tool is critical to understanding the details of a website, but it also has key functions to increase website traffic. Any website and really for any industry should have Google’s Webmaster Central tool installed and setup properly. It can quickly give…
Social media management and monitoring tools do exactly what one might think. They monitor social media posts and efforts as well as help manage social media channels and platforms. How and why does a business monitor social media? The data collected from social media platforms with some of these tools, allow companies to improve customer…
