There are many tips and resources to improve website traffic and online sales, but not too many resources that discuss conversion rate improvements. Conversion rate improvements are the priority of many professional marketers, who know the importance of it.
Conversion optimization is now next to content marketing the most important priority for marketers and website owners. This is especially true with ecommerce websites, who sell online through shopping carts.
Website traffic is a critical part of online success, but without conversion … all the website traffic in the world will not produce the desired results, profits, and customers. Entrepreneurs and companies have to gain a better understanding of conversion rates and conversion optimization. Or at least, hire professional marketers and website developers to increase their conversion rates.
4 Tips to Increase Online Sales through Conversion Rate Improvements
1. Discuss and Explain the Benefits
Websites must clearly state the benefits to potential customers when selling online through ecommerce websites. Some of these benefits are true for most websites, but when owners and marketers fail to list these benefits, it shows in the lack of sales. Some of these benefits are as simple as “100% Secure Ordering”, “24/7 Customer Support”, return policies, guarantees, and so on should be clearly displayed. Any benefits that can be listed should be illustrated in an attractive way to the potential customer and website visitor.
2. Have User-Friendly Websites
This even though a no-brainer is still one of the largest reasons for poor conversion. Inexperienced website designers and developers who lack industry experience often do not create websites for businesses that convert well. They simple lack the knowledge of the industry or consumers expectations. Often, websites lack business intelligence and customer service features. Websites that are user-friendly in design, navigation, shopping carts, and overall architecture tend to have much higher sales conversion rates.
3. Reach out to Visitors that Abandon Shopping Carts
Most people and companies do not realize that shopping cart abandonment can be as high as 50%. This can be devastating to a business and online sales. Ecommerce operators and entrepreneurs must engage with website visitors, who have abandoned their shopping cart checkout process. There are third party tools for recovery and simply reaching out to those people, can significantly increase online sales conversion and sales revenue.
4. Display Customer Reviews
One of the easiest methods to increase online sales conversion is to display in a user-friendly way customer reviews. Customer reviews are a powerful method to strengthen conversion rates for an ecommerce website. Entire websites have been dedicated to just reviews. This is how powerful customer reviews can be when it comes to online purchases.
Regardless of what methods are used to improve conversion rates for websites, professional marketers agree that it should be part of an overall strategy. To ensure websites with ecommerce produce sales, some forms of conversion optimization have to be used to fully benefit of the resources invested into website traffic and online marketing. Any improvements to conversion are long-term improvements that can benefit the website and owners.