Many entrepreneurs and companies shy away from Search Engine Optimization because it is a fixed monthly cost for online retailers. Many simply cannot afford it starting out or believe the money can be allocated in other ways to generate sales. In other words, there is a lot of skepticism associated with SEO marketing campaigns. Mostly,…
Most organizations understand these days the importance of producing sales online through e-commerce websites. Companies and entrepreneurs that operate online retail websites look for methods to increase e-commerce sales and profits. Regardless of what types of products are being sold online, e-commerce websites must be marketed and advertised to gain traffic, sales, and profits. There…
Retailers will have to work harder and implement more strategies to get customers to complete purchases and minimize shopping cart abandonment during the holidays. Shopping cart abandonment can drastically increase during the holidays for numerous reasons. A shopping cart abandonment means that a customer has visited a website, browsed around, added one or more products…
Improving shopping cart conversion rates should be an ongoing practice for any business that sells online through e-commerce websites. For a shopping cart to produce sales, it has to be properly created, designed, and optimized. Shopping cart abandonment is a problem for any online retailer and can be as high as 70%. The average shopping…
Businesses that want to increase their button lines must start selling online through e-commerce. With more consumers shopping online than ever before, companies must embrace selling online. Regardless of type of business, companies should start selling online. Whether it’s operating an online only store, or adding an e-commerce website to an existing brick and mortar…
This year online and e-commerce sales are projected to be higher than during the 2013 holiday season. Online sales will increase at least by 13% this year according to Deloitte. A significant growth expected for all retail sales during the season. The holiday season is around the corner and soon retailers will compete with each…
Companies and entrepreneurs that operate and own e-commerce websites want to produce sales and be successful with their websites and ventures. Yet, many experience weak online sales and poor website performances. What are the reasons e-commerce websites don’t produce sales? The answer is not simple. It is a combination of reasons that cause a website…
Businesses will have some new tools to increase their opportunities to make sales online. The new buy button by Twitter is the latest trend by major social media platforms to support clients with e-commerce. Twitter joins Pinterest and Facebook, who are offering users tools to strengthen online sales opportunities and mcommerce. eMarketer estimates that mobile…
Content marketing is one of the most powerful methods of marketing websites, especially e-commerce websites. Content is still king on the Internet and highly rewarded by search engines such as Google, if the content is unique, relevant, and of quality. Content that meets search engine standards rises to the top in search results. With e-commerce…
Last year’s ‘Black Friday’ shopping holiday generated that day a total of $1.2 billion in sales. That’s a 15% increase from the year before. Shopping online is growing every year and online consumers have gotten accustomed to a certain set of standards. E-commerce sites and online stores have to provide the experience that is expected…
