Most organizations understand these days the importance of producing sales online through e-commerce websites. Companies and entrepreneurs that operate online retail websites look for methods to increase e-commerce sales and profits.
Regardless of what types of products are being sold online, e-commerce websites must be marketed and advertised to gain traffic, sales, and profits. There are multiple ways possible to increase business for e-commerce websites.
There are many ways e-commerce websites and sales can be improved. Here are 5 ways and tips to just do that. Websites can be always improved upon, especially through conversion optimization services.
5 Ways To Increase E-Commerce Sales And Profits
1. Keep a clean design and remove clutter.
Websites that are cluttered, poorly designed, and unorganized perform badly compared to clean, easy to navigate, quality designed websites. A website does not have to be expansive to produce sales, but it has to be created properly. Quality design is important because visual appeal speaks a thousand words. User-friendly navigation is key to happy customers and repeat orders. Removing the clutter allows site visitors to quickly find what they are looking for and buy. Websites that want to increase orders should keep the design clean and remove all unnecessary clutter.
2. Shopping cart functionality must stand out.
Often website designs fail to recognize the importance of proper navigation, colors, and positioning of the shopping cart functionality. For e-commerce websites to produce sales, shopping cart functions must be easily visible, reachable, and put to use by consumers. They simply must stand out on all the key pages, especially the home page and individual store pages. At all times, website visitors should have access to their shopping controls.
3. Provide proper customer service options to customers.
Even though it is online retailing and most customers order these days without the need to contact the company itself or website operators, offering proper customer service is significant. E-commerce websites that want to increase sales should offer multiple methods to provide customer service. Display a toll free number and answer customer questions, live chat functions are great as well, list an email address, form mailers, Q&A page, and so on for an improving customer service. Consumers like options when it comes to contacting merchants.
4. Give incentives whenever possible to site visitors and customers.
Offering incentives such as discounts, certain promotions, free shipping, gifts, loyalty programs, and so on can significantly increase online sales and customers for e-commerce websites. Consumers are accustomed to getting a “deal” online, which many consumers expect almost these days. To get a better deal online than the brick and mortar stores. To increase online sales, the proper incentives should be given.
5. Decrease shopping cart abandonment to increase sales.
Shopping cart abandonment is a real problem with online retailing and e-commerce websites. The rate can be as high as 60%, when it comes to shoppers leaving the checkout without completing the purchase. This is very common unfortunately. To increase sales, e-commerce websites should actively decrease shopping cart abandonment through follow-up sales, third party solutions, and improved checkout processes.
E-commerce website operators and companies that want to increase online sales and improve their websites can always get professional help. Most digital agencies provide conversion optimization services, website design consultations, and marketing services to help clients and brands out with online sales and customer acquisitions.