The most common question by companies and individuals, regarding website design is about cost. Why one website is so cheap while others are thousands of dollars more. There seems to be lots of confusion about pricing and cost of e-commerce websites. Ecommerce website design that improves online sales requires a larger budget. The cost is simply hire. More details and work goes into ecommerce website design in comparison to small business websites or cheaper online store solutions.
There are many differences with e-commerce. Some website use a leased solution while other brands utilize open-source applications as the Content Management System (CMS). These choices matter greatly. Not all designs are the same. Some website design lacks detail, elements required to succeed online, poor architecture, navigation issues, and so on. There is much to consider when designing and developing e-commerce websites.
There are a few tactics or methods to improve online sales. When websites are created correctly, these methods utilized, sales can be greatly improved. Given of course, there is enough site traffic to convert. Here are some quick ways to improve online sales. These tactics work for most types of products sold online through websites.
E-Commerce Website Design Tips
Integrate many Videos throughout the website.
Videos are a critical aspect of improving sales conversion rates and online store performances. Videos can educate, inform, be instructional, sell and provide customer service. Videos are the future of online communication. Companies would be wise to create annual budgets for video design and development. YouTube is the largest search engine in the world and videos are highly effective on social media and with consumers.
Add Live Chat and Chatbots to the website.
Even with online shopping, customers want to ability to connect and talk to someone if necessary. Ecommere website design that incorporates live chat and chatbots improve conversion rates and customer service. They provide real time support to site users and potential customers. They can improve the overall experience and site sales.
Use Cross-sell and Up-sell features on key pages.
There are many design solutions that allow for cross-sell and up-sell features. These features can be embedded into the design on key pages. These features allow for product comparison, similar product suggestion, and so on. They enable the user to purchase related products, It allows the brand to improve online sales.
Use Visual Incentives throughout the website.
Incentives are very important to motivate a visitor to shop and buy. Incentives can be anything from discounts, specials, seasonal offerings, giveaways, and so on. They have to be visually created and the website must have real estate dedicated to these incentives in the right places for best results. The website design must allow for it and brands should frequently create and use incentives to stimulate sales.
Display Trust, Payment and Authority Icons.
To improve online sales, ecommerce website design must incorporate all the trust, payment, and authority icons. It should include all association icons as well. Consumers care about these, especially new site visitors and potential new customers. Payment options should be clearly displayed. Security badges should be visible as well in key areas.
There is much to consider when creating e-commerce websites. Experienced agencies can quickly improve site performances for retail brands that sell online through e-commerce. Contact an agency today and find out what options there are to improve online sales. Retail website design or e-commerce website design services are a great way to get the assistance for improvements.