Welcome to the Marketing Blog at Illumination Consulting, your ultimate resource for cutting-edge strategies, tips, and insights to propel your business forward. In today’s fast-paced digital world, effective marketing is essential for building brand awareness, engaging customers, and driving sales. Our blog provides expert advice, practical techniques, and the latest trends to help you master all aspects of it and achieve your business goals.
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Entrepreneurs already wear multiple hats with start-ups and small businesses. Even if a small business has multiple members, budgets are often tight. Marketing and advertising a website online is often not necessary in a budget. Therefore, here are 5 methods your small business can create momentum online. Internet or online marketing does not have to…
Most people that have had exposure to the online world, have heard of the term “Content Marketing”. It is a term used to describe the creation, publication, and distribution of content by brands and businesses. This content is often used in additional marketing campaigns such as Search Engine Optimization (SEO) and Social Media Marketing (SMM).…
The summer can be a difficult time for many retail businesses and e-commerce websites. Retailing products during the summer season is for most companies more challenging. The summer tends to bring a slowdown in sales, revenue, and foot or/and site traffic. The summer is the time people travel, go on vacations, and take time out.…
As always, many businesses compete around the holidays for business. Many of our holidays create significant markets for businesses to profit from and compete over. Americans spend about $220 each for Easter related merchandise, but this is not the only benefit companies have when marketing around holidays such as Easter. Easter holiday falls this year…
Businesses who would like to get ahead and increase their chances at success should carefully consider content marketing campaigns. This is especially true for start-up companies and small businesses. Any organization with a tiny budget that wants to help their business should utilize content marketing to reap the benefits. Get business help through content marketing.…
How effective can a company be with marketing on a shoestring budget? The answer is very effective. Start-up companies and established organizations can effectively deploy marketing and advertising campaigns on a shoestring budget. There are many tactics and methods that can be done at no cost or minimal fees. These days, most businesses have heard…
After Thanksgiving, Black Friday, Cyber Monday, and Christmas, Valentine’s Day is the next major shopping holiday in North America. Online retailers and brick and mortar stores have been marketing and advertising to reach their desired target audiences. Shopping holidays are often taken advantage by major retailers that sell products that cater to such holidays such…
It’s 2015 and the time has come to boost marketing efforts and implement the right marketing strategies to bring the desired results in 2015. For any size company and start-ups even, the question is always what marketing efforts to pursue, how to allocate the available budget to increase visibility, sales, and market share. One of…
Successful marketing in the beauty industry has to be a comprehensive approach by brands and marketing professionals. Consumers, especially within the beauty industry make purchasing decisions based on an emotion. Brands have to connect with their potential consumers on an emotional level through skin care marketing ideas and practices for example. Social Media Marketing (SMM)…
Not all businesses are the same, but most are affected by the November and December holidays in some way. These two months bring a vast amount of holiday activity, sales rushes, advertising booms, but also influence the following month January. After all the holidays at the end of the year when the celebrations are over,…
