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Pinterest is a key social media platform and channel for retailers, especially during the holiday season. Unlike many other social media platforms, marketing with Pinterest actually leads to generating significant sales. Pinterest is at the forefront of a new wave of social networks, which showcases beautiful images uploaded by people, brands, and the public. Marketers…
Merchants and retailers that operate e-commerce websites and online stores have to market them to increase site traffic and online sales. Marketing these days is a comprehensive approach. Companies have to deploy multichannel marketing strategies to reach their desired audience. In today’s fast-paced digital and mobile market, brands have to market and advertise through several…
The holiday marketing season is here and retailers and marketers are gearing up marketing and advertising campaigns for the holidays to improve retail sales. Each season offers new opportunities to improve existing marketing tactics and add new strategies to increase retail sales during the holiday season. As a retail business, have you started with your…
November is around the corner and for many companies this is a sprint now to reach the masses over the next couple months and generate enough business before the year comes to an end. November offers many opportunities for brick and mortar retailers as well as online companies and merchants. November is the beginning of…
Christmas season is approaching and retailers are gearing up for the holiday shopping season. For most traditional and online retailers, Christmas is one of the most important shopping holidays. Some retailers can generate almost half of their annual sales during the Christmas season. Retailers that operate e-commerce websites look to improve e-commerce sales during the…
Black Friday is the largest retail-shopping day of the year in the United States. The term originated out of Philadelphia in the early 1960s to describe the large crowds and traffic that happened to be out the day after Thanksgiving. This resulted in an increase in business, putting most stores’ finances “in the black.” Today…
Around the holidays, business owners of all sorts experience some of their busiest times, during the year. Many companies have marketing campaigns for the holiday sales seasons, for best results and sales. Certain retailers’ make as much as fifty percent of their annual sales during holiday seasons. With the proper marketing campaigns and management, retailers…
Columbus Day is a U.S. holiday that has its roots with the landing of Christopher Columbus in the new world on October 12, 1492. It was unofficially celebrated in a number of cities and states as early as the 18th century but did not become a federal holiday until the year 1937. Origin Of Columbus…
Statistics and facts are a vital part of marketing strategies. Brands and marketers rely on these types of marketing statistics and facts to carve out their methods and strategies for marketing, advertising, and selling. To be effective with campaigns, a business or marketing professional has to understand trends, online behavior, and the differences between certain…
Pinterest over the last couple years has become a marketing powerhouse, especially during holiday marketing seasons. Retailers that wish to increase their online market reach and sales cannot ignore Pinterest anymore. Many brands still have a vague view of what Pinterest can do for their online visibility, brand, and sales. The numbers are clear. With…
