There are those that say print media is still the best way to go. The new generation says that print media is a waste of money and that electronic promotion in the best way to advertise skin care products. Well, we are here to tell you they are both right…and wrong. Each of these forms of advertising hits a certain niche and it is for that reason that we recommend combining both formats for a more effective and successful skin care advertising campaign.
Print Advertising Examples
Some of the most common forms of print media are flyers, brochures, as well as magazine and newspaper ads. While the younger generation may stick to finding things on their cell phones, there are still plenty of people that look through their mail for print ads and look forward to the advertisements featured in their monthly magazine or daily newspaper. In addition to these formats, posters have become one of the most popular forms of print advertising. In fact, technically, you could consider a billboard nothing more than a very large poster. If secured in the right area, you will have a constant flow of new consumers that have little choice but to notice the advertisement. With the cost of billboard advertising being so low (I know, this probably surprises most of you), it will not take very many customers to turn a profit on this form of advertising.
Advertising Opportunities Online
While these are very effective, business owners should also incorporate some online advertising as well. Social media is a large focus, especially for products such as skin care. Some of the most popular visual sites, such as Pinterest, Instagram and Flickr, are very heavily populated by women. Women are the dominant buyers for skin care products. This is true for men skin care products as well. This means you have a captive audience at your beck and call every time you post a new product, incentive, or announcement.
AdSense ads are also a great way to generate traffic to your ecommerce site. These are paid ads that appear atop the search engines based on how much an individual is willing to bid for their spot. If you have the largest budget, you will end up atop the search results for paid searches every time. Even if you have a limited budget, this form of advertising can be effective with the proper keyword targeting. You may not show up on every search, but you can show up at the top until your budget is used up every day.
Comprehensive Skin Care Advertising
Combining both forms of advertising allows the business to penetrate virtually every niche of consumer. Whether they prefer to look through newspapers and magazines for their products or run straight to the computer or smartphone, brands should have all their bases covered in regards to advertising. More importantly, a brand should try not to alienate any market that may be interested in the products. Combing traditional advertising methods with online methods ensures a vast coverage and larger audience exposure.
An experienced marketing agency should be able to assist a brand with offline and online promotions and advertising campaigns. Again, it often depends on budgets available and desired target audience. A comprehensive campaign should include a variety of forms of marketing and advertising to maximize return on investment and efforts.
Advertising and Marketing Consulting
A consultant can be a great asset to any beauty brand. Consulting services assist brands in a variety of ways. They help with general skin care business startup challenges to working with existing brands focused on gaining market share. Consultants can get involved and add value at any stage of the skin care business. This is especially true with advertising and marketing efforts. The landscape is very complex and many brands feel overwhelmed. A consultant with enough experience knows what works and what does not. They can quickly give advise, help through existing relationships, provide managed services, and overall help reach desired milestones and company goals. Speak with an expert to gain a better understanding and learn about advertising and marketing opportunities for skin care products.
*Photo Courtesy of Daniel Oines via Creative Commons License