If you are a new skin care retailer, you may not be familiar with basic business terms. A media buy is an important concept because it relates directly to advertising skin care products. It refers to purchasing advertising space within a media venue. Examples include printed ads in magazines and newspapers, website banner ads, and…
Many entrepreneurs, including skin care retail business owners, are now focusing their marketing efforts online. However, print remains a powerful way to convey a message. Print is a $640 billion industry, with 45 trillion pages printed each year. It greatly overshadows the $47 billion online advertising industry and for some perspective, consider that the auto…
Organic search engine optimization, or SEO, involves being listed on Internet search engines without paying these engines for the placements. From the perspective of an SEO professional, organic SEO also includes the techniques used to achieve these search engine rankings. For businesses involved in all sectors including skin care, SEO approached organically typically requires the…
When people think of social media marketing, they typically picture Facebook, Twitter, and YouTube. LinkedIn is another powerful social media tool for advertising skin care businesses. Skin care companies should harness the power of LinkedIn when embarking on a social media campaign. Whether they do this themselves or hire a skin care consulting firm like…
When skin care company representatives consider methods of advertising skin care products, they often overlook a very simple and effective technique. Blogging may not seem like a powerful advertising force but tailored in the right way, it can be. Many companies are now using web logs, or blogs, to market their skin care products. Blogs…
The best skin care business consulting companies offer an array of services. These offerings may be common across several industries but they must be tailored for a skin care company. Most companies want to improve their conversion rate, which is the percentage of website visitors who take the desired action. This action can take different…
Pay-per-click, or PPC, advertising involves paying for online ads to increase search engine rankings. These ads appear on websites, blogs, portals, online networks, and search engines. When advertising skin care products with PPC, website owners submit a bid representing they price they will pay each time the ad is clicked. Higher bids convert to more…
Google’s research arm announced recently (Wednesday) through a Google+ page Project Glass, its augmented reality glasses project. The page revealed that researchers have started testing the glasses, with an Android-run heads-up display. These new science fiction looking glasses by Google are scheduled to be on the market for sale roughly for the cost of a…
Product manufacturers and retailers have an array of marketing techniques at their disposal. Social media marketing is one of the newest and it has quickly become very popular. It involves using social mediums to encourage Internet user participation. A skin care company can gain more exposure by advertising skin care products on social media sites…
Many product manufacturers make the mistake of focusing on end users and neglecting the needs of other parties in their distribution channels, particularly the retailers who are their direct customers. Time is required for skin care companies to develop these channels but that does not mean that profits must suffer. With skin care ecommerce, these…
