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Increasing Retention of Skin Care Ecommerce Customers

A skin care business that operates online relies on its virtual presence to attract and retain customers. One-time customers do not contribute to continued growth; it is returning customers who are critical for long-term success online. Increasing customer retention by just five percent can increase company profits by between 25 and 125 percent. Simply installing […]

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Professional Tips for Marketing Beauty Products

When faced with the daunting task of designing new promotional campaigns, marketers often wish they had professional help. This is particularly true for those responsible for marketing beauty products. The beauty industry is cutthroat and there is no indication that this situation will change. Relax, because assistance is here in the form of value-added tips […]

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Online Data That Skin Care Retail Businesses Should Track

When business owners hear the word “analytics” they think of using Google Analytics to track Web page views and other aspects of website performance. Though Web analytics are important, additional metrics should be tracked. Entrepreneurs who want to delve deeper into online skin care retail performance, marketing efforts, and the customers these target should monitor […]

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Online Marketing Consulting Advice for Using Google AdWords Enhanced Campaigns

As of July 22, the final 25 percent of Google AdWords campaigns were upgrade to Enhanced Campaigns. In the words of Google CEO Larry Page, Enhanced Campaigns represents the largest change in the history of AdWords. Google made changes that extend from how its teams operate internally, to how advertisers purchase ads, to what viewers […]

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Skin Care SEO and SEM Basics

Search engine marketing (SEM) and search engine optimization (SEO) are important tools for business growth. Experts tell us that businesses without online strategies rarely survive. Benefits are not limited to nationwide companies as 95 percent of smartphone users find themselves searching for local information according to a recent Google study. Skin care SEO and SEM […]

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Internet Business Consulting Tips for Dealing with Google Penguin 2.0

Google released its Penguin 2.0 algorithm update just before Memorial Day weekend, causing many online retailers to begin their summer season on a bad note. Slightly more than two percent of English language queries are estimated to have been affected. Straight from the Internet business consulting experts at Illumination Consulting, here are the scoop and […]

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