Marketing any product online can be a daunting adventure, riddled with complex tasks and various channels to manage, setup, and grow. This is especially true for skin care brands, which cater to some of the most educated and well read consumers. Beauty customers do their due diligence on products, brands, and news about the latest…
Over the years, blogging has emerged from personal blogging to all types of business and industry specific blogging. It is in recent years more used by companies of all sizes for marketing products, services, and solutions. The skin care industry has embraced blogging more so than some other industries due to the vast amount of…
Consumers are much more intelligent with big data and the increased ability to research online a vast amount of product information, customer reviews, and ingredients used. Since the “cat is out of the hat” so to say, ingredients have been in the spotlight and the average consumer is well educated about them. Brands have been…
One of the biggest mistakes new and small business owners make is that they try to cram too much into a single day. Much of the advice they see online tells them to multi task so they can do more and keep their costs low. The problem with this is that when they do too…
While many online business owners seek a page one ranking for a specific term, and while this may be the immediate goal, there are some significant long-term benefits to skin care SEO that is done properly. The obvious benefit is that coveted page one ranking and more traffic, but do not overlook the benefits of…
You may have a new skin care line that you would like to introduce or perhaps it is a completely new brand that you are trying to establish. Regardless, if your marketing is not reaching your target audience, the product is more likely to remain on the shelves than it is to fly off them.…
The online advertising world seems to evolve more and more with every passing day. Those business owners that are sitting on the sidelines waiting for history to repeat itself have a long wait ahead of them. New social media sites are springing up every day and the old standbys, such as Facebook and Twitter, continue…
Topping the all-powerful Google search engine results pages is the goal of most online businesses. Whether a company offers lawn or spa services or automotive or skin care products, ranking on the first page of relevant Google queries increases its visibility. It is much more difficult to get notices on Google these days and strategies…
Whether a skin care retailer is adding a new product or going international, it usually makes an announcement. Press release templates are passé and in the modern age, the medium used to make the skin care retail announcement is as important as the message being conveyed. View company announcements as opportunities to generate buzz while…
Many business consulting firms include social media in their list of skin care marketing services. We hear so much about social media these days that many entrepreneurs consider it the golden ticket to success. While Illumination Consulting offers assistance with social media campaigns, we understand that involvement in every social media platform is not always…
