Whether a skin care retailer is adding a new product or going international, it usually makes an announcement. Press release templates are passé and in the modern age, the medium used to make the skin care retail announcement is as important as the message being conveyed. View company announcements as opportunities to generate buzz while…
Many business consulting firms include social media in their list of skin care marketing services. We hear so much about social media these days that many entrepreneurs consider it the golden ticket to success. While Illumination Consulting offers assistance with social media campaigns, we understand that involvement in every social media platform is not always…
A skin care business that operates online relies on its virtual presence to attract and retain customers. One-time customers do not contribute to continued growth; it is returning customers who are critical for long-term success online. Increasing customer retention by just five percent can increase company profits by between 25 and 125 percent. Simply installing…
When faced with the daunting task of designing new promotional campaigns, marketers often wish they had professional help. This is particularly true for those responsible for marketing beauty products. The beauty industry is cutthroat and there is no indication that this situation will change. Relax, because assistance is here in the form of value-added tips…
We are hearing a lot more about the semantic Web lately and skin care business owners should pay attention. This collaborative movement led by the World Wide Web Consortium promotes common data formats throughout the Web. Web pages will someday include semantic content, forming a web of data that can be shared across applications, communities,…
Many skin care businesses hire an outside firm to provide SEO services. Instead of going with the first company they encounter, skin care entrepreneurs should spend time and effort researching the different skin care SEO services available and the companies that provide them. Follow these best practices and we are confident that Illumination Consulting will…
When business owners hear the word “analytics” they think of using Google Analytics to track Web page views and other aspects of website performance. Though Web analytics are important, additional metrics should be tracked. Entrepreneurs who want to delve deeper into online skin care retail performance, marketing efforts, and the customers these target should monitor…
As of July 22, the final 25 percent of Google AdWords campaigns were upgrade to Enhanced Campaigns. In the words of Google CEO Larry Page, Enhanced Campaigns represents the largest change in the history of AdWords. Google made changes that extend from how its teams operate internally, to how advertisers purchase ads, to what viewers…
Search engine marketing (SEM) and search engine optimization (SEO) are important tools for business growth. Experts tell us that businesses without online strategies rarely survive. Benefits are not limited to nationwide companies as 95 percent of smartphone users find themselves searching for local information according to a recent Google study. Skin care SEO and SEM…
Trying to figure out the search engines these days is not an easy thing to do. Google seems to make changes every month and marketers are still trying to figure out exactly what works on Bing and what does not. As a new Internet business owner, it is unreasonable to try to take on these…
