Retail brands have always advertised to reach their potential customers. The beauty industry has always been a big part of this. An industry that has advertised for a hundred years to its consumer base. We have come a long way since the old days of advertising. Nevertheless, the industry is still heavily marketing skin care…
The beauty industry has been growing significantly over the years. The industry has gotten fragmented. Many new players have entered the market. Small and large new beauty brands are competing against each other to capture their desired target audience. This is done through activities such as advertising, sales efforts, and marketing. Beauty brand success involves…
One of the most common statements we hear from our skin care clientele. It is frequently stated by beauty brands that “Our skincare website lacks sales results”. This is true with skin care startups, but also with larger more established brands. There is no shortage of business challenges, but lacking sales is certainly one of…
The beauty industry is a very lucrative industry. It is also extremely competitive. This fragmented market has lots of players. Skin care products include creams, lotions, serums, masks, and powders, which improve the quality of health and off the skin. These products are used daily by women and men for moisturizing, hydrating, and cleansing the…
The beauty industry has been for several years now a strong growing market. Many new brands have gained market share and done very well. From smaller to larger brands, skin care and cosmetic companies have seen success. Sometimes, the owner is a celebrity and brings the following over as customer to succeed. Other times, and…
The beauty industry is a highly lucrative market. It is also very competitive. Entrepreneurs and investors formulate skin care products to meet consumer demand. Beauty consumers are demanding cleaner, more natural and organic formulations. They also demand more results-oriented products. Some are cosmeceutical, some have retinol as an ingredient, and more. There are many niches…
Are you in the beauty business? Are you starting a skin care business? Beauty which includes skin care, cosmetics, and variety of beauty services is a highly competitive industry. The consumer is highly educated. The market is fragmented. Many brands already exist. Gaining market share will require budgets. All of this and many still find…
The skin care industry has grown into a very lucrative market. It is also highly competitive. There are many new brands that have or are entering the beauty industry. Many great skin care products created by very talented people. Yet often these people experience a much harder time they anticipated marketing and selling their skin…
The skin care industry is a lucrative market. There are many beauty brands that are doing very well in market share and sales. Yet, many brands are suffering from low sales, troublesome starts, and no momentum in gaining market share. What are the reasons for this? These brands make mistakes that harm their efforts for…
Most of us have seen shows such as Shark Tank. We have watched how retail brands get deals or not. Most importantly, we have witnessed the vast amount of feedback retailers get. For beauty brands, best marketing skin care products tactics are often stressed to owners. The importance of marketing is often discussed. Sales are…
