The industry for personal skin care products has a $40 billion annual revenue in the U.S. alone. With the 50 largest firms producing almost 70 percent of revenue, how do the smaller companies compete in an online arena? They use techniques like search engine optimization (SEO), pay per click advertising, and blogging. SEO is designed…
The latest custom ecommerce store design by Illumination Consulting design studio. This custom store design is powered by the leading application for enterprise ecommerce – Magento. Our team has a long history in successfully customizing and implementing ecommerce solutions powered by Magento for our clients. Our latest skin care project – Tilth Beauty is scheduled…
Sephora.com got a whole new look this month. Illumination Consulting takes a look. Sephora unveiled its faster, smarter website that offers the most targeted product search in the beauty category today. Each product on Sephora.com has been tagged and indexed with 25 different characteristics – from relevant data like target age group, to specific ingredients,…
According to a Packaged Facts survey conducted over February-March 2012, 29% of U.S. adults are seeking out high-antioxidant groceries, and 44% of women buy skincare or cosmetic products that promote their antioxidant content. Packaged Facts estimates that antioxidant-featuring foods, beverages, supplements, and personal care/cosmetics totaled $65 billion in U.S. retail sales in 2011, up 9%…
We have been working on our latest skin care website design project here at Illumination Consulting. This project has been lots of fun and our designers are currently creating all the designs necessary for the website. Here is a sneak peak at the new home page website design project of Tilth Beauty an all natural…
We have launched our new skin care video portfolio to illustrate some of the work we have done over the last couple years in the skin care industry. We hope you enjoy it. Illumination Consulting manages for multiple skin care brands several aspects of their business. We have been a trusted skin care industry partner…
What does it take to be successful marketing a skin care brand? It is a chess game in today’s market regardless of strategy for the skin care sales and distribution, marketing moves remain critical for the skin care industry. Before the Internet most of the marketing was geared towards traditional media which fueled the rise…
Our design team just finished and got client approval on the latest skin care branding and design project. Illumination Consulting was hired by the latest investor group to launch another skin care company and brand. Our skin care business consulting services have been retained as well as website design, marketing services, and business start-up consulting…
Vivoderm the leading herbal skin care formulator, laboratory, and natural skin care brand celebrates 2012 by entering the New Year with a brand new ecommerce website custom designed and developed by Illumination Consulting. Vivoderm’s new platform is a powerful 3 database driven and leading technology application powered custom ecommerce website. With a modern look and…
We have been here at Illumination Consulting working with skin care companies for many years and we have witnessed an increased challenge for skin care companies to get their product lines on the shelves of localized and national retailers. There is a multitude of reasons for this increasing challenge, but that is another discussion. What…
