You may have a new skin care line that you would like to introduce or perhaps it is a completely new brand that you are trying to establish. Regardless, if your marketing is not reaching your target audience, the product is more likely to remain on the shelves than it is to fly off them.…
The online advertising world seems to evolve more and more with every passing day. Those business owners that are sitting on the sidelines waiting for history to repeat itself have a long wait ahead of them. New social media sites are springing up every day and the old standbys, such as Facebook and Twitter, continue…
Topping the all-powerful Google search engine results pages is the goal of most online businesses. Whether a company offers lawn or spa services or automotive or skin care products, ranking on the first page of relevant Google queries increases its visibility. It is much more difficult to get notices on Google these days and strategies…
Whether a skin care retailer is adding a new product or going international, it usually makes an announcement. Press release templates are passé and in the modern age, the medium used to make the skin care retail announcement is as important as the message being conveyed. View company announcements as opportunities to generate buzz while…
Many business consulting firms include social media in their list of skin care marketing services. We hear so much about social media these days that many entrepreneurs consider it the golden ticket to success. While Illumination Consulting offers assistance with social media campaigns, we understand that involvement in every social media platform is not always…
A skin care business that operates online relies on its virtual presence to attract and retain customers. One-time customers do not contribute to continued growth; it is returning customers who are critical for long-term success online. Increasing customer retention by just five percent can increase company profits by between 25 and 125 percent. Simply installing…
When faced with the daunting task of designing new promotional campaigns, marketers often wish they had professional help. This is particularly true for those responsible for marketing beauty products. The beauty industry is cutthroat and there is no indication that this situation will change. Relax, because assistance is here in the form of value-added tips…
We are hearing a lot more about the semantic Web lately and skin care business owners should pay attention. This collaborative movement led by the World Wide Web Consortium promotes common data formats throughout the Web. Web pages will someday include semantic content, forming a web of data that can be shared across applications, communities,…
Many skin care businesses hire an outside firm to provide SEO services. Instead of going with the first company they encounter, skin care entrepreneurs should spend time and effort researching the different skin care SEO services available and the companies that provide them. Follow these best practices and we are confident that Illumination Consulting will…
When business owners hear the word “analytics” they think of using Google Analytics to track Web page views and other aspects of website performance. Though Web analytics are important, additional metrics should be tracked. Entrepreneurs who want to delve deeper into online skin care retail performance, marketing efforts, and the customers these target should monitor…
