Skin Care Ecommerce Enables Skin Care Companies to Profit Before Retail Distribution Channels are Established

Many product manufacturers make the mistake of focusing on end users and neglecting the needs of other parties in their distribution channels, particularly the retailers who are their direct customers. Time is required for skin care companies to develop these channels but that does not mean that profits must suffer. With skin care ecommerce, these…

Results Through Skin Care SEO Services are Critical for Successful Product Distribution

A skin care company doing business online should have a website optimized for search engines. The process of search engine optimization is not complex but can be daunting for novices. Illumination Consulting includes skin care SEO service offerings in its menu of options for business clients. In fact, the firm is ranked number one by Google for…

Advertise Skin Care Products to Improve Product Distribution and Sales Opportunities

If you want clients to know about your skin care company, you must advertise. Entrepreneurs recognize the importance of advertising because aside from word of mouth, this is the main way that prospective customers learn about products. Spending the money to advertise skin care products extends the reach of the company, increasing opportunities to make…

Best Ways to Market Skin Care Products Successfully Online and Gain Market Share

The industry for personal skin care products has a $40 billion annual revenue in the U.S. alone. With the 50 largest firms producing almost 70 percent of revenue, how do the smaller companies compete in an online arena? They use techniques like search engine optimization (SEO), pay per click advertising, and blogging. SEO is designed…

Illumination Consulting Takes A Look – Sophora.com Launches New Website This Month

Sephora.com got a whole new look this month. Illumination Consulting takes a look. Sephora unveiled its faster, smarter website that offers the most targeted product search in the beauty category today. Each product on Sephora.com has been tagged and indexed with 25 different characteristics – from relevant data like target age group, to specific ingredients,…