The skin care industry has grown exponentially worldwide over the last several years, regardless of economic trends. The beauty market has increased in sales even in economic downtrends. With the skin care market generating billions of dollars in sales, how can someone be part of this success? Many beauty professionals such as dermatologists, aestheticians, and…
Large beauty companies such as the brands of L’Oreal, Johnson & Johnson skin care businesses, and others dominate major portions of the market share. Others are still achieving skin care business success or struggling to do so. How does a brand in today’s competitive and fragmented beauty market achieve success? This is a question that…
Dermalogica, a skin care marketing leader in the beauty industry continues to evolve its marketing strategies for success. The beauty company and brand has continually created innovative skin care marketing and advertising strategies to further its brand. When Jane and Raymond Wurwand founded Dermalogica in the 1980s and The International Dermal Institute, skin care professionals…
When customers walk down an aisle in a store, skin care brands have only a couple seconds to catch their attention. Brands compete with all other brands within the aisle and around them. So, how does a skin care packaging design standout and get the attention of a potential customer? Packaging designs for beauty products…
The world of electronic commerce and online shopping has long been coming for the beauty and skin care industry. The time has come for brands to have active strategies and investments into quality online infrastructures that will allow them to sell successfully skin care products online. People are shopping online for an ever-increasing amount of…
The beauty industry is a fast moving market. US beauty sales in the prestige category out-performed sales in other major markets. US beauty sales grew to $10.2 billion in 2012. Brands that wish to capture market share should follow these 5 rules for quality skin care packaging designs. Packaging design is one of the key…
Brands work hard for loyal customers and product fans in an ever more competitive beauty market. Establishing sales channels and skin care distribution is a complex journey for the majority of brands. To successfully distribute and sell skin care products, entrepreneurs and companies must have a comprehensive approach. Efforts have to be made online and…
To be successful in the beauty industry, brands have to learn how to effectively sell skin care products. The methods used are these days more complex in comparison to just a few years ago. The larger brands that dominate the national retail chains can always generate sales through the existing relationships and distribution channels. Smaller…
Dominated by the larger brands and companies, the beauty industry was once far less fragmented. A highly complex market now, skin care brands and companies have been creating a mixture of diversified products to appeal to a vast amount of niche markets and consumers. The skin care customer of today has more choices for beauty…
Many brands have the goal to get shelve space with local, regional, and national retailers. It can be a challenging process and sale for many manufacturers and marketers. To make effective sales and have successful meetings with retail buyers, skin care brand representatives should be prepared and know what to expect. Successfully pitching and selling…
