Google released its Penguin 2.0 algorithm update just before Memorial Day weekend, causing many online retailers to begin their summer season on a bad note. Slightly more than two percent of English language queries are estimated to have been affected. Straight from the Internet business consulting experts at Illumination Consulting, here are the scoop and…
Google may be the top search engine but Bing is breathing down its neck. Bing market share increased by an impressive 13 percent from May 2012 to May 2013 and at 17.4 percent, is second to only Google. Apple recently announced that Bing will become the default search engine for the increasingly popular Siri. Here…
Online United States retail sales are expected to compound by ten percent annually between 2010 and 2015, reaching $278.9 billion, according to Forrester research. Increasing numbers of Internet-connected consumers, the ease of shopping online, and new shopping models are causing more skin care businesses to take their operations online. There are several things to consider…
Businesses involved in marketing skin care products directly to consumers may be surprised to learn that social media is not the preferred channel for capturing new business. According to a recent report from Custora, a predictive analytics agency, email is more effective than social media networks for this direct marketing purpose. To capture new business,…
Advertising Your Unique Skin Care LineThere are some retailers, manufacturers, and distributers that deal with skin care products on occasion, but others offer full lines of skin care products or even create products of their own. Regardless of age, everyone can benefit from skin care products if he or she finds the ones suited to…
Proper advertising can be very complex and business owners may find that they need the help of a professional to be successful. This may be of particular need if the product in question is a skin care product since so many items in this category are marketed to women. When it comes to advertising skin…
When most online skin care entrepreneurs think of keywords, they think of Google rankings and website traffic. Despite the popular belief to the contrary, keywords are not just traffic generators. They describe the business and are used for more than skin care SEO purposes. Keywords are what customers use to remember the business. When selecting…
Paula Deen has recently received some unfavorable attention from the media, serving as an example of why business owners and key figures should be careful about what they say. Consumers expect brands, like people, to be sincere and truthful. This is the way a skin care business or any type of company builds an impressive…
After getting a start up off the ground there may be little money left for marketing. Considering that an initial marketing strategy does not usually work out as planned, there is even more risk in spending precious dollars. Small business start up consulting experts have some recommendations on how to promote a start up without…
Firms that specialize in providing search engine optimization (SEO) services to clients in various industries recognize the importance of link building. The most experienced understand that building links from local authorities is essential. Illumination Consulting includes local link building in its list of skin care SEO services because it helps skin care companies establish themselves…
