An online skin care business faces a challenge that brick-and-mortar companies do not encounter. With only a virtual presence, how does the business make its products more tangible? Social media holds that solution and when combined with a skin care ecommerce site, it enables an online company to flourish. Use these two powerful platforms to…
On a global scale, skin care is a $100 billion industry and the continent of Asia is responsible for nearly half of that revenue. Facial care products represent approximately 85 percent of skincare revenue in Asia, with northern markets of Japan, Korea, and China leading the way. Japan and newcomer Korea represent the cornerstones of…
When some business owners need assistance with improving online visibility, they turn to a search engine marketing consulting firm. This agency helps clients improve their rankings in search engine results. Technology moves at a fast pace and what helps a company top a search results list today may be ineffective tomorrow. Consultants specializing in search…
The key to successful financial investing is to envision a desirable future and make the decisions required to create this reality. It involves estimating the long-term effect of current investment alternatives and using this information as a basis for current decision-making. This approach can be equally effective when marketing skin care products. Marketing is a…
YouTube is a video-based social networking site, making it the perfect tool for marketing beauty products. Consumers can tune in to see beauty treatments in action, learn about effective new ingredients, and remain updated regarding industry developments. With a well-crafted plan for marketing on YouTube, a beauty products company can reap the benefits of marketing…
If it is designed correctly, a skin care website directing Internet users to brick-and-mortar stores can be very effective. However, there is no longer the need to have a physical presence because ecommerce enables consumers to shop on the website. Using ecommerce for skin care product sales online is not a difficult task. If your…
Skin care entrepreneurs who are waiting for life to revert to normal have a long wait ahead. Many experts believe that things will never go back to where they once were. The best marketing consultant will recommend accepting the “new normal” and redesigning marketing strategies around this. Markets have passed the stage of undergoing change…
Facebook has redesigned its news feed and skin care entrepreneurs should take notice. Altering Facebook skin care marketing campaigns to take advantage of this change could be a lucrative move. As pictures become more prominent in Facebook news feeds, skin care businesses have enhanced opportunities to display their products to approximately one billion people. The…
Paid advertising is one way for a business to be noticed in Google searches. However, a single click of one advertisement can be expensive and competitors bidding on clicks only serve to drive up the rates. Small businesses save money by improving their rankings in organic searches, those users receive in the middle of a…
Skin care marketers should focus on increasing their social media advertising budgets in coming years because this medium of skin care marketing is here to stay. According to a recent Digiday study, U.S. advertisers have earmarked $4.1 billion for social media advertising in 2013. This figure is larger than ever before and the majority of…
