You may have a new skin care line that you would like to introduce or perhaps it is a completely new brand that you are trying to establish. Regardless, if your marketing is not reaching your target audience, the product is more likely to remain on the shelves than it is to fly off them. With such a competitive industry, it is more important than ever to make sure every dollar is spent wisely. What is a more effective social media marketing for skin care brands.
While many marketing techniques have remained the same for decades, the new kid on the block these days is social media. Consumers today are obsessed with immediate feedback. In addition, most savvy consumers are armed with a smart phone and have every social media app available downloaded to their phone.
Social Media Marketing And Hashtags
Facebook posts and Tweets have replaced phone calls to friends about what type of sun tan lotion they should buy or what type of eyeliner would look best with a specific dress. Instead of getting advice from their best friends, consumers now make a post with a targeted hashtag to elicit responses from the millions of users available on their favorite platform. This is something of which you absolutely need to take advantage.
Hashtags can be very effective because they enable users to find a specific topic or product merely by doing a search on their favorite site. With Facebook now also using this social media marketing tool, it is more important than ever to integrate it into your social media campaigns. However, you want to do it in a manner that is not too overbearing.
For instance, an appropriate post during the summer might be, “Don’t forget to apply your #SunTanLotion today before you go to the #Beach to #ProtectYourSkin from #SunBurn and #PrematureAging.” In a post such as this, you have targeted some very popular keywords without once pushing your product. However, anyone searching for any of these topics, which are all relative to a skin care company, will find your post and possibly explore the site.
Create Unique Quality Content and Contests For Social Media Campaigns
In addition to creating posts such as this, small giveaways will work wonders to expose customers to your product line. Run contests on your business Facebook and Twitter accounts where the winner gets a free sample of the new products. When they win, simply ask them to tweet or post their review of the product. When they do, make sure you reply to thank them for using the product. This interaction will also help draw in consumers because they now realize ownership is interacting and truly interested in what they have to say.
