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Advertising Skin Care Products To Different Genders Via Social Media

Social media is a low-cost online marketing channel that has proven effective for many skin care businesses. Before advertising skin care products through Twitter, Facebook, and other social media platforms, marketers should understand how each gender uses social media. Male and female behavior differs and skin care advertisers should tailor their presence and messages accordingly. […]

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International Business Consultant Strategies for Global Branding

It takes much more than a well-designed, accessible website to develop a global brand. Since it can be easy to make a mistake, many entrepreneurs retain the services of an international business consultant before they take their companies global. The international experts at Illumination Consulting suggest several strategies for avoiding common errors when building a […]

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Reasons to Incorporate Your Skin Care Business

Businesses come in all types and sizes and small businesses are the lifeblood of America. When starting a skin care business, the owner must decide whether to establish it as a sole proprietorship, limited liability company (LLC), or a corporation. LLCs and corporations offer business owners several important advantages and benefits that sole proprietorships and […]

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Skin Care Ecommerce Return Policies That Develop Loyalty

Effective ecommerce involves much more than installing an online shopping cart and order processing system. Service after the sale is also important and that includes developing a convenient product return policy. Many ecommerce retailers hide their return policies on their sites, fill these with confusing language, and do not offer a reasonable timeframe for product […]

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Google Helping to Improve Online Skin Care Advertising Quality

Many skin care businesses do business exclusively online and others use the Internet as a secondary marketing channel. In either case, they should care about how customers behave when visiting their websites. Businesses can use this information to improve the quality of their online skin care advertising. With one of its newest tools, Google is […]

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Using Pinterest for Skin Care Marketing

Pinterest is the perfect social networking platform for a skin care business because females represent the majority of its audience and cosmetics and beauty are top categories. Relatively few companies are using Pinterest for skin care marketing at this point, creating the perfect opportunity for a business in this sector to gain market share. Pinterest […]

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The Secrets to Advertising Beauty Products Online

The Internet makes it easy for beauty companies to advertise their products whatever the size of their budgets. With the right approach, promotional efforts yield very attractive returns on investment. Here are some tips for advertising beauty products online in a cost-effective manner that captures attention. Online promotion is something any marketer can do with […]

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Cultural Guidance from an International Business Consultant

Increasing levels of prosperity in developing countries such as China are enticing more skin care businesses to enter the global marketplace. In a worldwide playing field, cultural diversity becomes more important. With so many different methods of communication available, there are more opportunities to make mistakes when engaging with different cultures. Follow these tips from […]

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