Online United States retail sales are expected to compound by ten percent annually between 2010 and 2015, reaching $278.9 billion, according to Forrester research. Increasing numbers of Internet-connected consumers, the ease of shopping online, and new shopping models are causing more skin care businesses to take their operations online. There are several things to consider…
Businesses involved in marketing skin care products directly to consumers may be surprised to learn that social media is not the preferred channel for capturing new business. According to a recent report from Custora, a predictive analytics agency, email is more effective than social media networks for this direct marketing purpose. To capture new business,…
Advertising Your Unique Skin Care LineThere are some retailers, manufacturers, and distributers that deal with skin care products on occasion, but others offer full lines of skin care products or even create products of their own. Regardless of age, everyone can benefit from skin care products if he or she finds the ones suited to…
Proper advertising can be very complex and business owners may find that they need the help of a professional to be successful. This may be of particular need if the product in question is a skin care product since so many items in this category are marketed to women. When it comes to advertising skin…
