The holiday season is approaching fast. Retailers have already begun to prepare for it. Last year, consumers spent over $108 billion online during the holidays. This is a drastic increase from the previous year. A 14.7% increase to be specific. Some online retail tactics for 2108 holiday season are below. To help retailers there are multiple tips below. Shoppers every year scramble to purchase gifts for the holidays. The e-commerce websites prepared the most, capture the most of these sales.
Retailers can drastically increase online sales in the last quarter of the year. During the holiday season, retailers can make significant sales online. In the US alone, consumers spent over $400 billion online. Marketing tactics must be consumer oriented and tailored towards the holiday season to be successful. Companies that wish to increase online sales should read the below retail tactics.
Give the home page a redesign for the holidays.
This is important. Many retailers do not update their websites frequently enough. This is especially true during the holiday season. The home page and other key pages should be edited to match the holiday season. Colors, icons, and text should be added to address the current holiday season. This can drastically improve online sales conversion rates. Incentives are critical to display via design, video, and text.
Create additional holiday landing pages.
Landing pages are a great way to focus a reader on specific benefits, applications, and key advantages of buying a product. Landing pages have the highest conversion rates and retailers should have multiple. This is especially true during the holiday season. Retailers should create landing pages for their most important products and get them optimized for search.
Edit Search Engine Optimization campaign.
SEO (Search Engine Optimization) campaigns should be altered for the holiday season. This must be done in advance to secure search rankings in time. Brands should rank for specific holiday packaged deals, additional products, specials, and so on. There are many reasons to have additional keywords within the SEO campaign for the holidays.
Show recommendations on home page and shopping pages.
Retailers must make it as easy as possible for shoppers. This is very true during the holiday season. Brands should clearly display recommendations on the home page and shopping pages. Recommended packages, bundles, specials, and products should be dominantly displayed to get attention.
Create and showcase deals and specials.
Incentives are critical to get website visitors and potential consumers to buy. Brands must offer a variety of creative deals and specials, freebies, and other offers. Those incentives must be then visually created and strategically placed throughout the website for best results. They certainly should be on the home page (top part of the page), shopping pages, and other significant areas of the site.
Prepare giveaways and contests.
Another way to get the attention of potential shoppers is through giveaways and contests. Consumers can be converted to shoppers through playful games. Even grocery stores do this now. Many brands earn loyalty this way. Brands can create holiday-oriented contests and offer prices people can win by entering through a purchase.
Retailers that wish to improve their sales can work with experts to get assistance. Professionals can help brands optimize website pages, shopping processes, and assist with marketing services to reach the holiday shoppers. Speak with a consultant through consulting services to gain additional information about options and opportunities.