To develop the online presence of their businesses, some skin care entrepreneurs hire an Internet business consultant. This individual engages in online marketing techniques designed to make the company website more visible to online users. When collaborating with the client during this process, the consultant may use some terms that are unfamiliar. Clients can avoid feeling lost by gaining an understanding of the basic language used in online marketing.
SEO stands for search engine optimization, which are methods that improve website position on search engine results pages. SEO performed on a website involves techniques like adding keywords to content, headline tags, and page title tags. SEO performed outside of the website includes creating backlinks that point to the site.
PPC is short for pay-per-click advertising, a marketing method used by many online businesses. The company submits a bid for a fee charged whenever a PPC ad is clicked by an Internet user. The acronym CPC, which stands for cost per click, is used by PPC advertisers when referring to the rate billed for an ad click, which can differ from bid price. Google AdWords is one of the most popular PPC advertising platforms. These PPC ads are displayed in the sponsored listing section of Google search results pages.
CTR is another term commonly used with PPC advertising. It stands for click-through rate and with PPC ads, it refers to how many people click on the ad based on search volume or ad impressions. CTR can also be used to measure effectiveness of marketing techniques on a website. The results help marketers identify the optimal design and placement of advertisements on their sites.
SEO, PPC, and other online marketing techniques designed to improve website visibility comprise search engine marketing, or SEM. A consultant may use this term to describe how all online marketing efforts impact corporate profits or revenue. CRO, or conversion rate optimization, is another broad measurement used in the online marketing world. It reveals the effectiveness of an online call to action like an e-newsletter subscription. Marketers develop CRO plans to increase number of users exhibiting the desired responses.
When a client and Internet business consultant talk the same language, the online marketing process moves along more smoothly. These acronyms are just a sampling of those used in the Internet marketing world. As the client becomes more familiar with each one, marketing techniques used by the consultant transform from magical practices into common-sense approaches.