Have you been reacting to current economic conditions instead of planning for the future? Your customers’ expectations and motivations have probably changed. Are you getting the return on your investment with your marketing efforts?
Organizations have a need to cover a wide area of marketing options in today’s complex marketing landscape. From startup ventures, too more established companies; working with a marketing consultant adds measurable value.
Clients can take the mystery out of the marketing options they have with knowledgable consultants, which can guide them and give intelligent advice.
The right marketing strategy can change an organizations trajectory. Marketing strategy research, analytics, and consulting services can help startup businesses and established organizations move forward with gaining market share, growth, and profitability. Our marketing consultants combine seasoned experience with innovative tools to identify the largest opportunities to grow client’s businesses.
Consultants take a closer look at where the organization has been–what’s working and what isn’t; where the brand or business is keeping pace with changes in the marketplace and where it isn’t. With the amount of data available these days, and so many things changing, it’s hard to determine which path will lead to the biggest growth opportunities, how to prioritize action steps, and how to remove the barriers to developing and executing marketing strategies.
Investors and startup ventures tend to work with marketing professionals to avoid pitfalls, costly mistakes, as well as time. Startup businesses benefit from consultants from the start with their venture.
For established organizations, the end result of working with a marketing consultant is to receive a review of current practices, performance, and overall marketing situation. The client gets clear insight into why performance may have not been as successful. Also, concrete direction on what needs to be done to improve marketing campaigns and outcomes.
Marketing consultants review, advice, and help implement a variety of different types of marketing strategies such as:
Contact us today to schedule a phone conversation about your organizations or marketing needs. A professional marketing consultant will be able to discuss details and answer questions.
Our recent projects include marketing consulting services.
We specifically looked for a firm that had experience in the beauty industry and got lucky. We found Illumination Consulting, which was a perfect fit for our needs. They helped us with our technology needs and marketing campaigns. The design work is most impressive with them. Thank you.
We needed lots of help with our website, marketing and advertising. We found Illumination Consulting and everything started to change for the better for us with our brand. They really understood, what we needed and were able to help us in all the areas. It is great working with just one company and get so much accomplished.
Thanks to Illumination Consulting for all the excellent work and support. We established a brand new beauty brand and company with their help. In less then a year, we created a new brand, e-commerce website, and product line. They really knew our industry well and what is required.
Consultants start with a ranking report of client’s website in major search engines such as Google, Yahoo, and Bing. This helps the SEO consultant understand client’s website current positions in search. Other details such as back links, and internal linking structure is analyzed.
Clients website is as well inspected for SEO optimization and proper setup of technology and navigational architecture. A final report is provided identifying current status and proposed work to improve results.
Consultants start with a review of all major social media platforms that clients have setup already. This allows the identification if accounts have been properly setup and optimized. Aside from setup and optimization, the consultant will review current utilization of social media channels such as Facebook, YouTube, Tweeter, LinkedIn, and other major platforms. The content shared across the client’s social media is reviewed as well for quality and relevancy. Marketing consultants provide a detailed proposal to implement or/and improve social media channels, management of them, and content being shared.
Paid advertising comes with many benefits but it is also one of the most expansive methods of marketing. Clients who wish to allocate a budget for paid advertising may consult with a marketing consultant to find out what the pros and cons are of certain paid advertising opportunities. These paid options for marketing are for example AdWords by Google. Google’s AdWords program allows clients to gain visibility over night via a Paid Per Click (PPC) program. Consultants can help clients establish and setup these accounts as well as manage.
Video is the fastest growing segment of digital marketing. It is becoming more and more a critical component of a marketing campaign. It ties into social media, search marketing, and other forms. Clients who wish to deploy video marketing campaigns can work with a marketing consultant to storyboard, design, and create videos to be used in marketing campaigns and with channels such as YouTube, Vimeo, etc. Video development is expansive and working with consultants can eliminate much of the risk in producing quality videos for marketing, PR, product sales, and other communications.
Informational graphics branded by organizations also known as “Infographics” are the most recent major addition, clients have to market their business. Since it is a newer form of marketing but highly effective, clients who work with consultants can create results oriented infographics to use across multiple channels. Platforms such as Pinterest yield four times the traffic with Infographics than Twitter, making it a great opportunity for marketing.
All the traffic in the world will not convert if the destination website is not optimized for conversion. Consultants work with website operators all the time analyzing website traffic, destination pages, bounce rates, and so on. Often a marketing consultant working with clients on conversion can without an increase of client’s budget increase profits, sales, and conversion of existing traffic. All done through conversion optimization techniques deployed by the consultant. It starts with reports and analytics and is met with conversion tools used by professionals to get the desired result.
One of the most effective methods of marketing is content marketing. In today’s big data digital world, everyone is a publisher. Especially, professional organizations have to produce a vast amount of data on their solutions, products, services, benefits, brand and much more. Clients through content marketing can establish themselves as an authority on their subject and industry. It establishes trust with customers, benefits marketing campaigns, PR, and much more. Consultants can guide clients through the vast landscape of content marketing and distribution.