Using Skin Care SEO to Increase Website ROI

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A skin care company can use search engine optimization, SEO, to receive more business from its website. There are seven main components to SEO and when properly utilized, these allow more members of the target audience to find the site. Effective skin care SEO leads to more qualified visitors to the site, which results in more sales. Every skin care company should optimize its website for search engines or retain a professional consultant for the job.

Creating external links causes the website to rank higher with search engines than sites that have fewer links pointing to them. External links can be created through press releases, YouTube videos, and social media posts. Page titles are also important for SEO because they can help or hurt the ranking of a site for relevant search terms. An effective title includes short, descriptive keywords or keyword phrases that are specific and relevant.

Companies can use assorted marketing tools to drive traffic to their websites. These include social media posts, Web advertising, Google AdWords campaigns, and print marketing campaigns featuring QR codes that link to a website landing page. A site that receives heavy traffic will rank higher in search engine results lists.  The website should be the first place consumers look to learn about the company, its products or services, and to make a purchase.

Search engines assess the freshness of content on a Web page, assigning a relevant score that factors into where the page ranks on search results lists. Therefore, website content should be updated daily or at a minimum, weekly. Updates are easiest when a content management system is used. Site administrators develop, edit, and place new content in various formats including news releases, blog posts, videos, and tip boxes. They should also take advantage of available plugins.

Web copy should include three to four relevant keywords to make it friendlier for search engines. These words should be used appropriately, not stuffed, throughout Web pages. The Keyword Effectiveness Index tool allows site administrators to compare number of searches and search results for a specific keyword.

Good skin care SEO practices result in a larger number of interested consumers discovering the company website, which increases sales. A site that ranks highly with search engines for keywords used by the target audience will capture business from competitor sites that are not as favorably ranked. Many visitors arrive simply because they see this site first on the list.

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