In short, it is about exposure and conversions. Videos for retailers are not an option anymore but a requirement. It is a necessity that cannot be ignored by brands. There are some key video marketing benefits for retailers. Videos deliver a vast amount of information in a short time. The visuals, narration, animations, and music all contribute to creating a much more captive audience.
In today’s digital world, 6 out of 10 people rather watch a video than television. It is the reason; YouTube is the largest search engine in the world. Over 80% of brands and businesses in general use videos as a marketing tool. Viewers retain over 90% of messages when they watch a video. This is drastically higher than having customers read text. There are many reasons companies should invest into video design and development. Here are the main reasons.
Use video to boost conversion rates.
Video usage increases conversion rates. Over 90% of companies that post videos frequently say they get new customers through video marketing campaigns. In addition, video marketing increases revenue growth by almost 50% faster than non-video types of campaigns. Using videos in online marketing campaigns can increase conversion by over 50%. Consumers are over 60% more likely to make a purchase after watching a video online.
Videos for mobile users and devices.
Smart phones and mobile devices are made for videos. More than 90% of people watch videos on their mobile devices. On YouTube for example, more than 50% of viewers are on a mobile device. Over 3 billion of mobile devices are in use worldwide. Advertisers have been increasing video marketing budgets by over 90% annually. It is clear that the focus is on videos.
Improve Google search rankings with videos.
The use of videos by brands has many benefits. One key benefit is the clear advantage in search results with Google. Video increases traffic and sales, but it also has clear benefits for search rankings. Over 80% of brands and marketers say videos have had multiple positive impacts on customer acquisition, product sales, and website performance. Videos clearly improve page ranks in search engines such as Google. This is especially true for shopping pages.
Inspire less motivated buyers with videos.
Video is easily absorbed. People are busy and they look for what is easy and fast. Videos are just that! Seeing products in videos in action drives sales. Explaining products via videos drives sales. Marketing videos attract potential shoppers more than any other method. Users spend more than 80% longer on website pages with videos. Over 60% of customers are more likely to buy a product after watching a video.
Increase ROI with marketing videos.
Over 80% of brands state that video marketing has outperformed their expectations of ROI. Over 90% of marketers state that video campaigns have generated new customers. Video content gets the most return on investment in comparison to other content and publication methods. The use of videos on ecommerce websites and with retail brands delivers a high ROI. This has been proven over and over again. When videos are created with quality and utilized properly, they are a very effective tool for retail brands.
Work with experienced professionals and create customized videos for retail, your brand, and retail sales. Experience video marketing benefits for retailers. Contact an agency to find out more about video marketing services and video design and development. Improve marketing results and sales with the use of videos.