In our digital culture and age, most individuals have a camera phone ready to take pictures. With over 2 billion camera phones in use, everyone almost can take pictures and upload them online.
There has been a drastic increase in photo creation and taking of photos. Photos are the universal language. Most can relate to images regardless of culture and language spoken. Social networks have played a large role with hosting images and the distribution of them.
How and why should companies use images in their marketing efforts? Here are several reasons why images should be included in marketing campaigns.
10 Reasons Images Should Be Included In Marketing Efforts
1. Article Images
Articles such as company articles or blog articles as part of a website should use images with each article. Why? Articles with images get over 90% more views online. They are more likely to rank higher in search results and also be more appealing to the readers and potential customers.
2. Product Images
Over 65% of e-commerce website visitors and consumers state that product images are very important, when purchasing online. Sales conversion is critical aspect to online retailers. Images are such a vital part of online stores and selling online successfully.
3. Online Store Images
Customers state that images are a critical part of online stores and purchases being made. 63% consumers state that product specific information is not as important as images. 53% stated a detailed product description is important, while ratings and reviews at 53%. Clearly images are key to online store success.
4. Images with Press Releases
Adding an image to a press release can increase views by over 45%. Press releases can increase a website’s traffic and online visibility. Press releases are also a major cornerstone of marketing methods such as Search Engine Optimization. Using images with press releases and increasing effectiveness is just good business.
5. Images for Search Results
Over 60% of consumers are more likely to contact a business in search results that appear with images. Images are ranked separately in search engines and often above the organic search results. This can give a brand and company extra positions in the top 10 of search results, increased traffic, and potential new business.
6. More Traffic with Pinterest
Pinterest generated more referral traffic for businesses than Google+, YouTube, and LinkedIn combined. Images are a powerful communication method and consumers react well to image driven messages that are shared across the major social media platforms.
7. Better Customer Response
40% of people will respond better to visual information than plain text. This is true for social media marketing efforts, website content, landing pages, and other sources of marketing and advertising efforts. An image can speak a thousand words as they say.
8. The Brain is Highly Visual
90% of the information that comes to the brain is visual. Hence, marketing and advertising efforts should utilize images to convey messages. We are visual and therefore process visual information at a much better rate than just plain text.
9. Effective for SEO Campaigns
Content creation ranked as the single most effective SEO tactic by 53%. Images are a vital part of content marketing and many other marketing tactics such as SEO. Marketing a website, brand, and offers with images is simply more results oriented.
10. More Effective than Magazine Ads
72% of marketers think that branded content is more effective than magazine advertisements. Images, which are a major part of content marketing significantly improves online marketing campaigns and efforts.
There are many reasons why entrepreneurs and companies should use images in most of their marketing and advertising efforts. It is clear that the results would be better and organizations benefit tremendously from it.
Images do not need to be that complicated to create and design. Many companies use humor, statistics, current events, and even educational to create appealing and eye catching images that are branded for marketing.
Companies and entrepreneurs that are not sure how to go about including images in their marketing efforts and content marketing strategies can work with experts. Marketing consulting services allow a client to get the details prior to making any substantial investment into marketing. Get the facts and details when consulting with a marketing expert.
