Pinterest over the last couple years has become a marketing powerhouse, especially during holiday marketing seasons. Retailers that wish to increase their online market reach and sales cannot ignore Pinterest anymore. Many brands still have a vague view of what Pinterest can do for their online visibility, brand, and sales. The numbers are clear. With…
Retailers are approaching now the big holiday shopping season. It starts with Thanksgiving and Black Friday, followed by Christmas. October, November, and December are busy shopping months for online and traditional retailers. These days, most retailers have websites and many with e-commerce online stores. To promote the sale of products through e-commerce websites, retailers are…
This year online and e-commerce sales are projected to be higher than during the 2013 holiday season. Online sales will increase at least by 13% this year according to Deloitte. A significant growth expected for all retail sales during the season. The holiday season is around the corner and soon retailers will compete with each…
In our digital culture and age, most individuals have a camera phone ready to take pictures. With over 2 billion camera phones in use, everyone almost can take pictures and upload them online. There has been a drastic increase in photo creation and taking of photos. Photos are the universal language. Most can relate to…
Starting a new business can be exciting and overwhelming all at the same time. Launching a new business involves numerous steps and it is a process. For a start-up to experience business success, certain steps have to be implemented properly. Entrepreneurs and companies that are starting a new business venture have to consider the following…
SEO or Search Engine Optimization is still the most effective marketing method for skin care brands and beauty companies. In fact, many beauty brands are making a renewed commitment to having established SEO campaigns and optimized websites. Search Engine Optimization campaigns bring a host of different benefits to beauty brands. SEO campaigns level the playing…
Start-up companies, entrepreneurs and established brands are entering the beauty industry, selling skin care products online. Many struggle to gain a better understanding how to successfully sell beauty products through the Internet. Often it can be overwhelming and challenging. In many cases, expectations are not correct. Selling skin care products online is not a simple…
Companies and entrepreneurs that operate and own e-commerce websites want to produce sales and be successful with their websites and ventures. Yet, many experience weak online sales and poor website performances. What are the reasons e-commerce websites don’t produce sales? The answer is not simple. It is a combination of reasons that cause a website…
Website landing pages are created in ways that allow the website owners to focus their site visitors’ attention on a particular offer, limiting the distractions of everything else on the website. Visitors end up on the landing page for just one single reason or purpose, which is to obtain an offer by completing a lead-capturing…
Every entrepreneur and business at some point will have to go through the process of redesigning websites. A website to continue producing results will have to undergo at some point major updates, upgrades, and a redesign. To stay competitive redesigning websites is necessary to keep up with markets, customer expectations, and competition. There are many…
