In order for a company to have an effective, profitable, inbound marketing campaign, you have to have traffic. A business must be able to get people to visit their website or page the business is directing customers to. There are many companies that keep spending money on gaining more traffic to their website, but throw…
There have been numerous studies that came out over the last couple years illustrating the dramatic rise in the number of people who use mobile devices for online activities such as social networking, shopping, searching for information, and doing research. Google publishes several of the studies with some interesting findings. Any type and size of…
Content marketing is the creation, publication, and distribution of content in forms such as articles, press releases, white papers, images, and videos as an example. The fact about content marketing is that organizations and businesses have to individually become media companies and publish content. For best results, content must be unique, relevant, interesting and published…
Even the smartest and most energetic entrepreneurs have days that can be challenging. As an entrepreneur an individuals life can be much more complex. Most entrepreneurs deal with much higher levels of uncertainty that can increase stress levels and anxiety. What do entrepreneurs do to get through the harder times and to get inspired? In…
Businesses and entrepreneurs who operate e-commerce websites look for how to increase e-commerce sales and conversion rates, to become more profitable. As an online business, conversion is key to increase sales and profits. An online business with it’s shopping cart and website, must make it easy for the consumer and site visitor to buy and…
Before people make a decision, a business must hold the potential customers attention. This is not an easy task in today’s digital and global marketplace. There are many options for consumers and chances for businesses not to be noticed. To get the attention of a consumer, a business must evoke an emotional reaction from the…
Most website owners and companies want to improve the results they are getting with their websites. In order to accomplish this, often the service called Conversion Rate Optimization (CRO) or for short Conversion Optimization services. A website can be improved by the website design as well, but if the design is good, Conversion Optimization process…
It is interesting that after twenty some years of website design and development evolution, companies and individuals still launch websites that are not created and designed with quality, detail, and proper elements to get the job done. Websites have to convert to succeed! Regardless of industry, quality website design makes a difference in business. If…
For most businesses, it is vital to have the ability to get more clients. Start-up companies need clients and established businesses need more customers and clients to grow. Large companies and very successful organizations may need fewer clients, but better quality or higher paying. Getting clients is not an easy task. Most companies rely on…
Websites are a critical part of most businesses these days. Regardless of industry, most companies and entrepreneurs rely on their business website to produce results. For websites to produce the desired results, they have to be properly designed and developed by professionals. Professionals tend to make sure their offices, attire, and behavior is professional for…
