The beauty industry sector continues to see its e-commerce market grow. E-commerce beauty sales soar online over 30% this year. The beauty industry even though highly competitive, is a very lucrative market for those who can attract the needed website traffic, convert them into shoppers, and loyal fans of the brand.
The online success of the beauty industry has a lot to do with the research-crazy consumers. Beauty consumers are some of the most educated consumers, who invest lots of time online researching and doing their due diligence on products, brands, and benefits. Hours can be spend by a single consumer reading information and details about a brand, certain products, or anti aging treatments.
Consumers frequently research higher-end beauty products online. Brand’s websites are visited, beauty brand blogs are often read, social media scanned, and independent sources located to further investigate and research beauty topics and brands.
The enhanced information published in combination with the convenience of shopping online through e-commerce sites has helped to increase the e-commerce sales growth for the beauty industry.
Larger brands have noticed this strong increase as well. Some of the larger brands such as L’Oreal and Estee Lauder have made significant investments in their online divisions.
All beauty brands, small and large can benefit from the growth in beauty e-commerce by properly executing the basics. A professionally designed website, right technology, top search rankings (Search Engine Optimization SEO), regular newsletters (Email Marketing), and Responsive Design (mobile-friendly).
The Beauty Industry Forcast
The beauty industry has seen study growth for many years now. The below statistic depicts the total revenue of the cosmetic industry in the United States from 2002 to 2011 and provides a forecast until 2016. The revenue of the U.S. cosmetic industry is estimated to amount to about 62.46 billion U.S. dollars in 2016.
Beauty is an industry where consumers are willing to spend, and where the majority of them invest regularly. While there is brand loyalty, consumers at the same time are always on the hunt for products that will perform better, and are willing to add to their routine if a product proves worthwhile. This continues to drive online sales.
Beauty brands, small and larger who want to take full advantage of the strong growth trend online with beauty sales should work with experienced professionals for best results. Experienced industry professionals, who have plenty of years industry knowledge and skin care website design can drastically help a brand increase online sales, search engine rankings, and market share. Proper skin care e-commerce websites and beauty marketing campaigns can give a brand the correct foundation for success.
