Sephora.com got a whole new look this month. Illumination Consulting takes a look.
Sephora unveiled its faster, smarter website that offers the most targeted product search in the beauty category today.
Each product on Sephora.com has been tagged and indexed with 25 different characteristics – from relevant data like target age group, to specific ingredients, formulations, fragrance, price and more – so a client can easily find the right product.
A very user-friendly, elegant, and functional new website. A sure assumption that customers will have a better experience now visiting the website, finding the right products, and shopping.
