Have you ever looked at the latest skin care products and thought, “I could make something better than this!” Well, then why don’t you? New skin care companies are popping up all the time. More importantly, many of these upstart companies and taking a serious chunk out of the major brands income.
If you are just starting out, one aspect of skin care to focus on is all-natural products. This segment of the industry is exploding for several reasons. Firstly, the green movement is in full swing, and products that are made with recyclable packaging are gaining strength in the “green” circle. Secondly, using all natural ingredients promotes a healthier product, and everyone loves that!
When first starting out, concentrate on marketing skin care products that everyone needs and uses all the time. Products such as cleansers and moisturizers are always a good beginning. Anti-aging products are also very popular, and this market continues to grow on a regular basis, especially with new, high-end products now available that were formally “secrets” of the industry giants.
When launching a new product, it is important to know the current trends of the consumer. If you have no experience in this area, a skin care business consultant can help ensure that the marketing budget is properly directed. Certain products need to be aimed at very specific consumers. In addition, each campaign will need to be tweaked so it is appealing to its projected audience.
For instance, we know that younger consumers are Internet oriented. If a company is marketing a hydration liquid for after sun care, it would be better served to market a product such as this with a heavier concentration on social media and Internet advertising. Much of the older generation still reads print media, therefore anti wrinkle creams might have a larger focus on magazine and direct mailing campaigns.
When new companies fail, it is not always because of the product. In fact, many of these products are very good, it is just that they never reach the proper market. Launching a new business is all about brand identity and getting the word out to the consumer. If you are unable to do that in a reasonable time, the business risks going out of business before it ever really gets started. Simply put, if you don’t have the experience in certain areas of marketing, hire someone who does!
