Retailing online can already be a full time job and now I have to add blogging to my work schedule. This is often what retailers think about managing their e-commerce website blog. It is added work and responsibility, but here is why online retailers must blog.
A retail blog that is written with quality, frequently updated, and relevant to the desired target audience is highly beneficial to the retailer. Retailers with business blogs tend to get their website pages indexed by search engines such as Google by over 400%. Those blogs have to be of quality and frequently updated.
Retail blogs tend to keep websites fresh in content and updated. They attract new customers organically from search engines. Blog articles by retailers often provide expert advice, tips, and relevant information. These blog articles and posts build customer relationships. A brand can even gain a competitive edge with a retail blog.
The objections to managing a retail blog are often the same by retailers and entrepreneurs. Don’t have time for it. Writing is not my strong point. Not sure what I am doing. Got other priorities and so on. Nevertheless, brands that manage the retail blog successfully see the results.
Retailers should blog about a variety of different things to attract readers, keep them coming back, and shopping. Retail blogging should cover topics such as:
– Product Reviews
– Industry Topics
– Industry News
– How-To Articles
– Announcements
A retail blog gives a brand a voice that enables a company to publish as much content as they want without cluttering the shopping pages and rest of the website. It allows a brand to communicate with their audience.
Companies and retailers that find it hard to make time for blogging can always contract out the work to professionals. Marketing services such as content marketing often provide such services. Blogging services often come with a set amount of blogs per month with a guarantee of length and quality.
This frees up the retailer to focus on other aspects of the business. With the amount of articles required each month, it can quickly become overwhelming to retailers. Having a professional solution such as contracting out the writing is cost-effective and time efficient.
