There is no shortage of websites these days with online stores that offer skin care products for sale. Most brands have their own ecommerce websites, online distributors have their websites such as dermstore.com, and retailers have them such as Target, boutiques and other types of businesses. In short, beauty consumers have plenty of choices to buy skin care products online.
Why do some websites produce more visitors, shoppers, and devoted fans? There are numerous reasons but in most cases, it is a combination of items responsible for the results. Ecommerce websites that are successful usually tend to have several things in common.
These things range from design, content, specials & offers, to technology application and their features. Some areas of online stores and websites are more effectively established, managed, and marketed. To increase success opportunities in the skin care industry and with online sales, here are several tips for online store operators and entrepreneurs.
Tips to Improve Online Stores and Sell More Products
Have a Responsive Design Website.
To be visible across all major devices, brands should have Responsive Design websites. They work across smart phones, tablets such as iPads, and computers. They load faster, are compatible with other software applications, and can convert much higher. Responsive Design websites have an edge in marketing and search over older websites powered by older programming languages.
Use a Quality Ecommerce software application.
To be able to offer the right features to customers and have websites that work a certain way, brands must deploy the correct ecommerce software applications. Some work better and are more robust than other applications. Choosing the right one can significantly increase chances of success and marketing ability. Various ecommerce applications give brands much more control and marketing ability for search engine optimization.
Get Quality and detailed Website Design.
Skin care consumers are used to seeing higher quality websites for their industry. Brands must invest into professional and experienced skin care website design to reach the desired results. It has become a standard across the beauty industry. Detailed and quality design throughout the website can attract more visitors, have them stay longer, and gain faster trust to purchase products.
Use high-end product images for store.
To often ecommerce store pages are populated with low quality product images. This does not help sell products. For websites to produce more sales, brands must use high quality, bright, and sharp images with multiple product shots available for all items sold. High quality images should be also used throughout the website and on the skin care blog and individual articles.
Have user-friendly online store and navigation.
One of the fastest methods to improve websites and sales is through the navigation of a website. Smarter and business sound website architecture and navigation produces better results. Reducing the amount of ‘clicks’ it takes for website visitors, helps with conversion and bounce rates of ecommerce websites.
Produce frequent, quality driven, and relevant content via blog.
To generate the necessary traffic and convert some of the website traffic into shoppers and sales, a brand must produce lots of quality and relevant content. The most popular method is through a blog that is part of the ecommerce website. Brands should upload frequently (daily) content in form of Infographics and other images, articles, and videos to the blog. All content can be optimized to be found in search and yield additional website visitors.
Effectively promote products via image, video, and text.
Content marketing is one of the most effective marketing methods for skin care brands that wish to sell products online. Ecommerce websites promote their products through images, videos, and articles that are created, published, and distributed. This helps with brand awareness, product sales, and supports other forms of marketing techniques.
Provide courteous customer service via chat, email, and phone.
Being available to customers and pro-active can quickly improve sales and profitability. Brands with chat functions, clean online forms for communication, and toll free numbers with friendly staff will sell more products. Be available if the customer requires assistance and reach out through the proper channels.
Brands can do many things to increase online sales. The above listed are some of the more common actions skin care brands can perform and review to improve their online business and product sales through ecommerce websites.
For brands that are not sure how to go about improving their online sales and ecommerce websites, professional help can assist. Skin care business consulting services are available to help brands in the areas of website design, ecommerce, marketing, product design, packaging, and sales. Contact an industry expert to gain faster results.
