Welcome to the Retail Marketing Blog at Illumination Consulting, your essential resource for mastering the art of retail marketing. In an industry where consumer preferences are constantly evolving, effective marketing strategies are crucial to attract, engage, and retain customers. Our blog provides expert insights, practical tips, and the latest trends to help you elevate your retail marketing efforts and achieve exceptional results.
Leverage the power of digital marketing to boost your retail business. Our posts cover:
Enhance the customer experience and drive foot traffic with our in-store marketing advice. Topics include:
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As a retail company, a strong social media presence is almost required. Not always, but most of the time. The consumer audience these days is on social media on average 4-5 hours per day. This is something a retailer cannot ignore. A retail brand should have a professional profile on all relevant social media channels.…
Startups, small and larger retail brands look to grow market share successfully. What does this look like? Marketing retail consumer products successfully is not simple. These days, it is a comprehensive approach, including multiple tactics, strategies, and sales executions. As brick-and-mortar retailers have closed doors or are dealing with restrictions, online sales have drastically grown.…
Not all retail products are the same. Some are more in demand, popular, locally selling well and so forth. Regardless of type of retail product, most of them require marketing and sales efforts. This grows the retail brand in exposure, sales opportunities, and market. Retail e-commerce incentives are a critical ingredient in the process. Here…
Search engines are extremely valuable. They provide in real time relevant content to user queries. Most of us use “search” to find a product or service provider, aside from searching for information in general. Search engines such as Google are humanities go to tool for research. This is especially true when looking for beauty products.…
One key element of retail success is packaging. How the packaging looks of a retail product influences significantly the sale of it. Consumers notice much more attractive packaging. Packaging can be functional, practical, environmentally friendly, and so on. Retail packaging design that sells products is critical to the success of a retail brand. Retail brands…
Marketing retail products can be a daunting journey. It can overwhelm even the most experienced entrepreneur or business. Even as we speak, many retailers are trying to figure out how to increase online sales. How to increase website conversion rates? How to market retail products online successfully? It is critical to the success of a…
Most of us have seen shows such as Shark Tank. We have watched how retail brands get deals or not. Most importantly, we have witnessed the vast amount of feedback retailers get. For beauty brands, best marketing skin care products tactics are often stressed to owners. The importance of marketing is often discussed. Sales are…
These days, most retail brands must promote their business on social media. Social media platforms are a large part of our life and how we communicate. Retail social media marketing increases sales and a brand awareness. For brands this is a critical marketing strategy now. Many of these social media channels are also becoming shopping…
The digital e-commerce landscape is growing rapidly. New technologies, further increases in data usage are evolving how brands reach, communicate, and sell to consumers. Here comes 2020! Below find for 2020 online retailing strategies to increase sales. Any size brand can benefit from these strategies to increase online sales. Retail brands look for ways to…
In the US currently, 47 states allow some form of CBD sales. In addition, in 2018 the US signed over a $800 billion-dollar farm bill. Laws are certainly changing around this crop and product lines. Effectively marketing CBD products includes these tactics below. It can be overwhelming to new retailers and companies or investors selling…
