Not all retail products are the same. Some are more in demand, popular, locally selling well and so forth. Regardless of type of retail product, most of them require marketing and sales efforts. This grows the retail brand in exposure, sales opportunities, and market. Retail e-commerce incentives are a critical ingredient in the process. Here are some retail e-commerce incentives that generate sales online for retailers.
Sales incentives are reasons a retail brand gives potential buyers to act. The “act” of course is to buy and shop. The incentives range and can become even very playful. For best results, a retail brand promotes through a variety of incentives. Frequently these are changed out throughout the year to not become stagnate. Each industry will have certain expectations due to competitors, industry standards, consumer behavior dictates much here.
So, what do incentives look like and how do they differ? They are value added promotions. Letting the consumer know here is something to gain. Here are some of the more common types of incentives that retailers utilize to move website visitors, social media followers to shop and buy online. For best results, retail brands should work with professional digital agencies. Professional managed marketing services ensure best results for retail brands. Incentives sill would have to be initiated by the retail brands. Here are the most common types.
Seasonal deals are incentives offered at specific times or during certain seasons such as Thanksgiving or Valentine’s Day, and so on. These offers are specific to a time during the year because of usually a holiday type. These deals tend to be offered only during those times of the year. They can be themed even and holiday specific. These are very common incentives retail brands offer to consumers.
Free Gift with Purchase
Here is another very popular incentive created by retailers. A free gift with every purchase. A specific gift is offered to each consumer when purchasing an item. The gifts range from a variety of products. Retail brands can get very creative here and even offer trending products as gifts to consumers.
A bulk discount is offered when multiple items are purchased by consumers. This is as well common with retailers. An incentive is given to purchase multiple items for a lower price. At times these are bundled products, or multiple of the same kind. Bulk discounts give a consumer a better deal and move more products for the retail brand.
Contests are a great way to become playful with the consumer base. Retail brands can create multiple contests throughout the year to stimulate online sales. These contests can range from games, raffles, giveaways and more. They create ways for retailers to communicate more with their desired target audience and offer something different.
Loyalty programs are great for repetitive orders. Consumers that frequently buy the same products can earn points through loyalty programs. This further reward the consumer when a specific number of points is accumulated. This incentive method works very well to stimulate repeat orders.
This incentive is a big one. It is one reason Amazon is as popular as it is. Free shipping is always a great way to incentivize the consumer. By now, most of us would like to not pay for shipping anymore. Any time, a retailer can avoid billing their consumer for shipping, it is good business. It helps the consumer make the decision to shop.