Every improvement in a company’s website’s conversion process dramatically increases the conversion rate without increasing marketing expenses. It also lowers the cost of customer acquisition, increases customer retention rate and increases customer lifetime value. And, it does all that not just for one marketing campaign, but permanently, for every campaign a company runs thereafter.When companies improve their conversion rate. Not only is the Return On Investment much higher but the customer acquisition cost is much lower on the same campaign cost.
![|Conversion Optimization [NEW]illumination-consulting-conversion-optimization-services-01](https://illuminationconsulting.com/wp-content/uploads/2026/01/illumination-consulting-conversion-optimization-services-01.png "Illumination Consulting Conversion Optimization Services 01")
── ELEVATING BUSINESSES
Conversion Optimization
If a company wants to increase their bottom line online, they must first look to improving their conversion rate! Statistics show 98% of website visitors on average leave without making a purchase or giving their contact information? What if a company’s site conversion increased by another 2% or 3%? That would mean more profits for the company without have to spend more money on marketing, advertising, and sales efforts.
Conversion optimization is about getting more customers & repeat sales from the same online reach. In order to accomplish that every step a potential customer takes towards sales needs to be optimized. It starts from users viewing the first communication about your organization and goes up to the stage when they are ready to have sales conversation. Online Conversion Optimization might target a number of different aspects of your website. Some of the areas that usually require the maximum attention are:
- Clear Call-to-Actions via buttons, links and forms.
- Concise custom developed landing pages for PPC optimization.
- Improved website copy and overall content structure.
- Better usage of imagery and graphic elements.
- Better usage of imagery and graphic elements.
- Enhanced, intuitive website navigation.
Conversion Explained By Example
Let’s assume your website draws 1000 visitors and generates a total of 10 email and phone leads per month. 10 leads divided by 1000 visitors gives your website a conversion rate of 1%. If you change nothing on your website, the only way you can generate more leads is to send more visitors to the site. What if, by making your site more user-friendly and valuable, you improved your website’s conversion rate from 1% to 2%? Now you would receive 20 leads from the same 1000 visitors.
Why Conversion Optimization
Improving conversion rates is often overlooked, if it is considered at all by companies. Most understand the importance of optimizing websites for search engines. Remember that you’re paying for your website (and your website traffic), so improving your conversion rate ensures that you get the most out of your money. After a business pays for a quality website with technology cost and hosting. Then, you promote your website through various marketing services and investment. Yet, you get no sales or calls. Conversion Optimization is what makes your money worth it.
![|Conversion Optimization [NEW]illumination-consulting-conversion-optimization-services-02](https://illuminationconsulting.com/wp-content/uploads/2026/01/illumination-consulting-conversion-optimization-services-02.png "Illumination Consulting Conversion Optimization Services 02")
![|Conversion Optimization [NEW]illumination-consulting-conversion-optimization-services-03](https://illuminationconsulting.com/wp-content/uploads/2026/01/illumination-consulting-conversion-optimization-services-03.png "Illumination Consulting Conversion Optimization Services 03")
── STRATEGIC SOLUTIONS
Why Us For Conversion Optimization Services
We are a Full-Service Agency
Our agency can provide more than just Conversion Optimization services. We offer full marketing service to help you grow your business and gain more customers. Our Conversion Optimization services offer a range of improvements. Quality service to enhance, drive, and support online sales, other marketing tactics, customer acquisition, and market share gain. Speak with an expert about your business and how to improve conversion rates.
No Long-Term Contracts
We want to earn your business. Give us a try without long-term agreements. Conversion Optimization marketing services to support your brand.
Get More For Your Money
Spending money on marketing and other services is a necessity for many companies these days. Getting more out of your investment is what can be done through this service. Our team is ready to help your business with optimization at affordable prices. Contact us today to find out more about our marketing services. Speak with consultant about your business.
How We Help You With Conversion Optimization
How we help with Conversion optimization is simple. One of the most important step to improving your business results without requiring additional spending. Through analyzing and improving the conversion process you’re able to improve results with current site traffic, while keeping the costs fixed. This can drastically multiply your ROI.
Speak with an experienced marketing expert to get started.
Increase E-Commerce Sales
Increase online sales through e-commerce websites with the improvements of conversion rates. Any improvements made can significantly increase online sales through e-commerce sites. These improvements help retailers permanently generate more sales.
Get more leads for your services.
Lead generation is critical for a service provider. Through optimizing conversion rates, a business can quickly improve how many leads are being generated through the website. These improvements convert more site visitors into leads that contact your business.
Boost inquiries on contact forms.
To see more site visitors fill out contact forms, conversion rates must be improved or more traffic is needed. To take advantage of existing traffic, improve conversion rates. Get more people that visit the website to leave their information via contact forms.
Monetize existing traffic more.
To monetize the existing traffic and site visitors, conversion optimization services are necessary. They make improvements to produce results from existing investments. Experts work with clients to make the right adjustments to profit more from previous investments.
Want To Grow Your Business with Us? Get In Touch
Let our experts guide your business toward measurable success.
Our Conversion Optimization Process
In the conversion rate optimization process, the initial task is to measure the client’s website for current performance. This involves several items such as defining the site’s purpose, the business owners expectations, the desired target audience, and so on. This preliminary effort makes both defining goals and measuring improvements possible. Below are our main steps outline in our conversion process for optimization.
Research
The first step for the team is research and measure current website performances.
Reporting
In this stage, the team generates client reports, establishing a baseline.
Analysis
In the analysis stage, measurements are reviewed for resolving existing issues.
Testing
Testing shows which solutions work and which do not for improvements, in this phase.
Implementation
After testing, it’s time to implement results, refine them, and continue to improve the site.
Conversion Optimization Benefits
Increasing time on website pages, reducing the bounce rate and the exit rate, increased page views are all signs of improving conversion. Websites that incorporate storefronts and are ecommerce operations measure success through an increase in store traffic and sales. Business websites measure conversion benefits through an increase in leads.
When a company increases conversion rate from 2% to 4%, they double the sales with a vast amount of other long term benefits. What kind of investment would it take for an organization to double it’s sales. This would not be a small or inexpensive undertaking.
── OUR WORK
ONLINE BUSINESS PROJECTS
![|Conversion Optimization [NEW]Rectangle 13474](https://illuminationconsulting.com/wp-content/uploads/2025/11/Rectangle-13474.png "Rectangle 13474")
![|Conversion Optimization [NEW]Rectangle 13475](https://illuminationconsulting.com/wp-content/uploads/2025/11/Rectangle-13475.png "Rectangle 13475")
![|Conversion Optimization [NEW]Rectangle 13476](https://illuminationconsulting.com/wp-content/uploads/2025/11/Rectangle-13476.png "Rectangle 13476")
Frequently Asked Questions
A conversion is an action taken by visitors, subscribers, or customers in response to your call to action. Businesses count a lot of different actions as conversions, but the term is mostly referring to anything that moves individuals a step closer to being customers.
Conversion rate optimization (CRO), also called conversion optimization, is about increasing conversions from your existing website traffic. Conversion optimization involves much testing, measuring, and making incremental changes.
Elements tested with conversion services are areas of the content, images, sign up forms, navigation, call to actions, videos if applicable and more. Key areas on critical pages are tested first usually for conversion rates.
Conversion optimization is important because it capitalizes on existing investments, site traffic, and opportunities. It makes marketing more effective and results oriented. Any improvements made yield ongoing results thereafter. It keeps cost down and increases the return on investment (ROI).
Any improvements made during conversion optimization services would yield almost immediate results. Clients will see results right away within the first 30 days, after changes have been implemented. The results will continue to come after the improvements are made.
The fees for conversion optimization depend on the size of the website and how many pages are optimized for conversion. Pricing also depends on the size of product line or amount of services offered. Pricing is customized based on the size of work being done.