Over the years, blogging has emerged from personal blogging to all types of business and industry specific blogging. It is in recent years more used by companies of all sizes for marketing products, services, and solutions. The skin care industry has embraced blogging more so than some other industries due to the vast amount of data available and readers.
Brands discuss everything from ingredients, to unique formulations, and application of skin products. Readers search out everything about skin care online.
Blogs Owned Benefit Brands In Added Sales And Customers
When a blog is properly installed and part of a company website, it yields several key and critical benefits to a brand. The key is part of the website. A brands blog must be integrated as one with the brands company pages and e-commerce storefront.
The blog over time when properly managed houses a vast amount of articles, pictures, and topics supporting a brands social media, search, and paid advertising campaigns and marketing efforts. Most importantly, it strengthens a brands website and e-commerce store in search rankings and increased visitors that can convert into shoppers. This is achieved through the articles being indexed independently by search engines and listed in search.
A good blog, which consists of an attractive design, user-friendly navigation, and informative and quality content, should be frequently updated by a brand. It provides a platform where a company can inform potential and existing customers of different products, sales, promotions, and specials such as Thanksgiving and Christmas deals.
Managing A Skin Care Company Blog
Just designing and creating the blog is not enough. You have to update it regularly with information related to your products, ingredients, applications, and niche market. The content should be created daily for a skin care blog, uploaded, and published online. Articles should be at least 500 words and longer with carefully written article titles, headers within the article and keywords in the text. Also, each entry needs to be made search engine friendly.
All blog entries must be optimized for search for best results. Each entry should have specific title tags, meta description, and keywords as well as tags. This helps search engines such as Google to index each article individually and rank in search for specific keywords.
People who are online searching find these articles under these keywords ranked. If the quality article and content helps the individual, who is searching by providing relative information, chances are a brand has the opportunity to gain a new customer.
Blogs Are A Long Term Marketing Strategy With Short Term Benefits
Creating a popular blog with lots of readers and followers can take time. Regardless of industry or topic, when starting out it will feel like lots of work for very little gain. Most brands learn as they jump into managing their blog how time and resource consuming it can be. To do it right, it does take work and attention to details. Short cuts do not work with blogs. Blogs are basically a medium for social media marketing, search engine optimization, and content marketing. All three wrapped into one platform.
For the skin care industry, blogs represent a key component. A long term marketing strategy that in time can produce a large audience and customer base. Once the traffic is there, pages can be optimized for sales and shopping conversions. In the meantime, the individual articles rank the brands website pages in search engines adding traffic and potential sales.
Integrated company blogs drive readers, website traffic, visitors and shoppers to a brands website pages.
