A Facebook store is a business page on Facebook where visitors and fans have the ability to purchase products directly on Facebook. Brands have the ability now to sell directly on their Facebook channel, adding another e-commerce sales channel. Facebook is an important tool for brands selling to targeted audiences.
More than 800 million people globally use Facebook’s marketplace now. It offers an easy way to help increase the discovery of a brand and its products. The benefits of selling on Facebook are hard to dispute. They range from the extended global reach to the customized consumer experience. Merchants can increase retail sales significantly with a Facebook store.
Why Facebook Store?
Over 80% of all Internet users use Facebook. Just think about this statistic for a little bit. Even over 60% of adults over the age of 60 use Facebook. Facebook has over 1.8 billion users. Furthermore, most users check their Facebook account several times throughout the day. This daily use and exposure is unmatched in value and why companies should have a Facebook store.
Facebook ads are a highly targeted form of advertising. Advertisers have the ability to reach an exact audience. Advertisers can choose and filter audiences by age, behavior, Geo-location, and interests. This gives brands a big advantage. More targeted marketing efforts provide better results and larger return on investment. Facebook advertising is a very cost-effective advertising method. This is especially true to other forms of marketing and advertising.
Retailers are racing to offer their products across all the key sales channels consumers have gotten accustomed too. Facebook shops are one of the most recent additions to the omni-channel sales environment. Retail brands that want to add sales channels can discuss opportunities with an expert. Professionals can quickly help brands through marketing or consulting services.
Consultants and marketing experts can help brands with sales opportunities and marketing options. Retail brands that want to increase online sales can receive assistance from experts. This can ensure moving forward, additional sales opportunities have been added and are producing results. Facebook store is a great start for most brands to expand sales channels.