Social media platforms are changing people’s behavior on the Internet. They are transforming how we go about with our business online. This is true for companies as well. Some social media channels have already become sales platforms such as Facebook. Find out more about how Facebook Commerce benefits retail brands here in this article.
Facebook is one of the leading social media platforms. Facebook had 2.6 billion monthly active users around the world as of earlier this year. One of the first social media companies to introduce e-commerce solutions to users. Facebook users (individuals and companies) are capable of creating online shops, upload products, and selling them on Facebook.
Entrepreneurs and companies impacted by the recent events this year can look into alternative sales and marketing avenues to generate sales and profitability. As Amazon has proved, selling online has many advantages. Some are hard to ignore these days with the recent events. Having the ability to utilize social media platforms to sell products is an advantage to most.
Facebook shops are free to retailers as long as they process the transactions through a third-party vendor such as Shopfiy for leased solutions or WooCommerce for owned (open-source). Facebook shops are easily created. Retailers create a catalog of products they want to sell. They can even customize the way their shop looks like on Facebook. Then, those products and the shop can be marketed directly to Facebook users. It is one of the major ways how Facebook Commerce benefits retail brands.
Facebook has had a very strong advertising platform and model. It has given many brands the opportunity to gain and create a community around their brand and products. Now, Facebook allows commerce to be seamlessly integrated with these advertising tools and options. Retailers have the ability to create communities, grow them, and sell them directly all on a single platform.
Facebook has impressive ability to reach niche verticals, markets, and key individuals who have expressed interested in certain topics, products, etc. Furthermore, Facebook enables retailers to reach key individuals based on criteria choose such as age, geographical location, gender, etc. All of this is extremely powerful, when marketing products to sell online.
As more people and companies look to transform into selling or doing more business online, social media channels such as Facebook could be a great solution. With social distancing and all the limitations on brick and mortar type of businesses, selling online just makes sense. It is simply good business to start selling on social media channels and online in general. Facebook could be a great option for many.
For individuals and companies that would like to explore how to sell through Facebook shops, speak to experts. There are consulting services that can help companies and entrepreneurs with getting started. Speak to a professional about how Facebook Commerce benefits retail brands. How it can maybe even benefit you. Find out if selling on Facebook is right for you. Contact us today and speak to professionals.