Selling products online through retail web design is the norm these days. Websites with e-commerce abilities range from small startups to established companies with multiple brands. All kinds of products are being sold online. The challenge for many retailers is how to improve retail web design and online sales.
Many sites under-perform and do not meet expectations or desired goals. The question is then why. Often, retail companies seek out experts through consulting services to gain valuable knowledge. This enables them then to react properly and make necessary adjustments. Agencies with plenty of e-commerce and retail experience can assist as well. To help out right now, here are some great retail web design tips to increase sales in 2019.
Clean-up and organize properly the retail website.
Can’t stress this enough. Brands rely on any website developer to create them their website. No understanding much more has to go into proper retail web design. The structure has to be clean and well organized with the proper elements for conversion, sales, and repeat business. Organization of a website is tactical, strategic, and important.
Display contact options on every page of the site.
Consumers may wish to ask questions or just feel more secure to buy on the website. This is why company contact information must be highly visible. Preferably, in the same place (top of the website) on every single page. Shoppers want to know they can get in touch with someone if necessary. E-commerce websites without the correct customer service options do poorly in comparison.
Only use high quality product photographs.
There is a big difference between amateur photos and professionally taken product photography. Consumers can’t touch the products online, seeing them in high quality and via video is critical to increasing online sales and conversion rates. High quality product photography makes a difference!
Enable and display product customer reviews.
Most consumers buy today after reading what other customers have said about it. Customer product reviews are a common sight on e-commerce websites now. Consumers have started to trust other consumers more therefore reviews are highly influential. Retail brands should give customers incentives to write and publish reviews to improve sales.
Improve the design of the home page for better results.
The home page is the most important real estate of a website. Most site visitors start on the home page of a retail website. The architecture, colors, and details of a home page can quickly result in sales or loss of visitor. The home page must have the right retail web design to produce good results.
Often, it is not a marketing issue but a website design issue. Retailers that want to improve online sales should work with experts that can analyze the retail website, traffic, and make suggestions for improvements. The right company should either redesign the current retail web design or develop a new website for better results in 2019.