Brands and retailers that operate online stores are focused on increasing sales and market share. One of the most important methods is to improve the e-commerce website. Results oriented retail website design includes the proper elements. To generate sales, websites must be reviewed and improved upon frequently.
Websites with online stores are much more fluent. They slightly change throughout the year and are far less static as other types of websites. In order for e-commerce websites to generate sales, they must be marketed to have site traffic, but they also require constant optimization. Optimizing key areas of a site improves conversion rates. Here are the most frequent ways, retail website design improves online sales.
Include product and customer reviews.
Over 60% of consumers read reviews prior to considering a purchase. Effective retail website design must include correctly and display product and customer reviews. A brand should make an effort to assist customers to leave and publish reviews. Product reviews are a key component of a consumer’s decision-making process these days. To improve sales, get customers to publish them at the online store and other key third-party review sites.
Intelligently structure the navigation menu.
The menu is a critical part of an online store and website. With every click required, a brand risks losing the website visitor. Navigation on a website with e-commerce is very important. A menu either allows a consumer to quickly find what they are looking for or the opposite is true. A menu must be properly structured to allow visitors and customers to find what they look for with ease.
Make the checkout process easy and simple.
With the shopping cart abandonment rates already being over 50% on average, making the checkout process easy and simple is just good business. There are several ways to simplify the checkout with e-commerce websites. Keep the process short, ask only for required details, and make it very easy to complete. Do not require registration and follow-up with emails after a purchase or try.
Provide assistance in as many ways as possible.
Customer services should be provided across all pages, especially the shopping pages. All pages should have a phone number listed in the same place. Email address should be provided as well as form mailers to submit questions. Furthermore, live chat feature should be provided if possible. The more assistance is provided, the more comfortable shoppers will be to make a purchase.
Carefully organize the home page and its elements.
The home page is a critical landing page of any website, especially e-commerce websites. With most people starting their experience on the home page, it is important to carefully organize the home page content, structure and design. The home page should be tested for effectiveness to improve results.
Brands that wish to improve their website can talk to experts about it. Professionals can be hired to review a website, give feedback, and even improve or redesign them. Consulting services are also available to assist retailers with questions and improvements. Talking to a consultant can quickly shed light on issues and opportunities for improvement.