When selling products online through ecommerce websites, whether it’s a couple products or lots, there are many adjustments that can be made on a website and with marketing to increase conversion, sales, and profits. Here we cover 10 tips to sell more products online. Regardless of product type, these tips will help companies optimize their conversion and marketing efforts.
Companies and entrepreneurs that better understand how to improve their sales and marketing efforts online can drastically increase sales and profitability. To have more effective marketing campaigns, website operators must have a more comprehensive approach.
Here is a list of 10 things companies and business owners can do to improve their chances for online success. Regardless of ecommerce solutions or product type, these tips can help increase traffic, product sales, and loyal customers.
1. Responsive Design Website
To effectively reach the desired target audience and be visible, responsive design websites must be deployed to sell more products online. Without responsive design websites, companies and entrepreneurs loose over 40% of potential business. Responsive design means, websites are developed in HTML5 and work across all major devices such as smart phones, tablets, and computers.
2. User-Friendly Shopping Cart
Complex online shopping environments can be devastating for sales. Online shoppers like the least amount of clicks necessary to perform tasks such as buying products online. Simple and user-friendly shopping carts convert higher and generate more sales. When customizing the shopping cart much has to be considered to increase effectiveness and desired outcome. Companies can enlist experienced help to ensure the development of an easy to use shopping environment with conversion tools and smart navigation.
3. Technology Applications
Not all technology applications are the same. Using leading technology can drastically increase a company’s chances of success and online sales. Certain ecommerce solutions and shopping carts come with lots of functionalities and tools to increase sales. Companies and entrepreneurs should carefully review options, cost, and features prior to making a decision which ecommerce application to use for their website and selling products online.
4. Product Descriptions
Websites with ecommerce should have well written, unique and keyword rich product descriptions. Store pages for individual products should have plenty of content and each page should have unique title tags, keywords, and meta descriptions. Products should have quality and well light product images, preferably multiple if applicable. The stronger the competition, the more important it is to have product content and descriptions that are well written.
5. Product Reviews & Testimonials
One of the most important conversion tools for selling successfully products online is the use of product reviews and testimonials. Most shopping carts enable customer reviews and using them greatly increases sales online. Most consumers regardless of products want to read reviews prior to making a decision and purchase. Entire websites are dedicated to product and customer reviews. Having them be part of the shopping experience is just good business.
6. Company Blog
Having a blog be part of an ecommerce website is great for business and product sales. A blog can earn trust, convert readers into shoppers, and supports many forms of Search Engine Marketing (SEM) such as Search Engine Optimization (SEO), Content Marketing, Social Media Marketing (SMM), and many other forms. A blog can drastically increase website traffic and potential sales when managed correctly and marketed.
7. Purchasing Incentives
Websites that wish to sell more and increase sales have to implement purchasing incentives and strategies to achieve desired sales goals. There are many popular incentives being used such as Free Shipping, Specials, Discounts, Seasonal Promotions, and many other forms. In most cases, brands use a combination of purchasing incentives throughout the year to maximize sales opportunities online.
8. Search Engine Marketing (SEM)
The most important marketing strategy for online sales and ecommerce websites is SEM. Search Engine Marketing campaigns are highly effective and bring the greatest return on investment for entrepreneurs and companies. Search Engine Optimization, Content Marketing, Paid Advertising, and other methods are all part of SEM and are very effective in driving website traffic and online sales.
9. Paid Advertising
Paid Advertising campaigns such as Pay Per Click PPC programs with Google AdWords (and other programs like it) can be very lucrative when managed and setup correctly. Paid advertising can significantly improve sales and customer acquisition. There are also media buying solutions to gain exposure specifically to a desired audience through paid advertising campaigns. Paid campaigns can give a company much more control over target audience, budgets, and results.
10. Conversion Optimization
To have the highest conversion in online sales, companies and entrepreneurs must measure results, study statistics and run reports. These will provide the necessary intelligence to optimize sales conversion on ecommerce websites. In addition, there are many conversion tools that professionals use as well as certain methods to increase conversion and online sales. Some of them can be structural optimization of shopping areas and website to more promotional actions to give visitors an incentive to sign-up or purchase products. Conversion optimization can significantly improve a website and increase sales, without needing additional traffic and website visitors. All changes made for conversion optimization come with long-term benefits.
