What does it take to be successful marketing a skin care brand? It is a chess game in today’s market regardless of strategy for the skin care sales and distribution, marketing moves remain critical for the skin care industry. Before the Internet most of the marketing was geared towards traditional media which fueled the rise…
Vivoderm signed this week an agreement with one of the largest and most successful sales broker agencies on the west coast of the United States. Celebrating their 2 year anniversary and 2012, Vivoderm is starting the year with a brand new sales force representing this unique herbal and natural skin care line in the following…
Vivoderm has such a beautiful story and they are uniquely positioned with a one of the kind herbal skin care line. A complete natural skin care product line with herbal ingredients for healthy, balanced, and vital skin. Vivoderm’s products are engineered with the best nature has to offer and science can produce. Illumination Consulting has…
Whether it is an individual, company or organization, operating a website or about to launch a website, search engine optimization or SEO has come up. SEO basically refers to a variety of methods that are employed in order to improve the ranking in search engine results. Search engine optimization is dynamic, fluent, and the tasks…
Our design team just finished and got client approval on the latest skin care branding and design project. Illumination Consulting was hired by the latest investor group to launch another skin care company and brand. Our skin care business consulting services have been retained as well as website design, marketing services, and business start-up consulting…
Search engine marketing is a critical part of online success. Regardless of how established and professional a company’s website is, it won’t do the company any good if nobody can find it. Search engine marketing ensures the website remains visible to both search engines and internet users. Most businesses prefer to outsource their search engine…
BioRenew Skincare introduces a new cosmeceutical product line to their customers and industry. A new beautifully designed product line with elegant, clean, and modern packaging makes this industry leader now even more attractive. Product design services ensure clients to develop professionally formulated products that are marketable with attractive and target marketed oriented packaging. Skin care…
Vivoderm the leading herbal skin care formulator, laboratory, and natural skin care brand celebrates 2012 by entering the New Year with a brand new ecommerce website custom designed and developed by Illumination Consulting. Vivoderm’s new platform is a powerful 3 database driven and leading technology application powered custom ecommerce website. With a modern look and…
Allocating marketing dollars can be a challenging decision for many executives and business owners. Companies just simple are overwhelmed at times with what is available in today’s market and how fast it is changing. Furthermore, how to analyze it and integrate it into existing efforts or additional marketing structures. We talk here at Illumination Consulting…
We have been here at Illumination Consulting working with skin care companies for many years and we have witnessed an increased challenge for skin care companies to get their product lines on the shelves of localized and national retailers. There is a multitude of reasons for this increasing challenge, but that is another discussion. What…
