Many skin care entrepreneurs have embraced ecommerce, the process of selling products or services online. However, some skin care ecommerce efforts fall short of anticipated goals, leaving website owners wondering what went wrong. In some cases, simply taking advantage of cross- and up-selling opportunities would have made the outcome more positive. Cross-selling involves offering items…
The male gender is finally realizing what females have known for a long time: looking good makes you feel good. According to NPD Group, a market research firm, the U.S. experienced a 13 percent increase in department store sales for male skin care products between 2010 and 2011. Males pumped $81.7 million into the skin…
Small businesses can find great success with using social media and search engine marketing to draw customers to their websites. Small business search engine marketing includes methods to get websites noticed by search engines, while social media reaches consumers directly. Combining these two tools is the best way to increase sales and a consulting firm…
Despite the skyrocketing popularity of social media, email marketing remains relevant for many businesses. Responsys reports that email marketing message volume recently achieved record-setting levels and has remained there for several months. More businesses are making the switch from print and direct mail advertising to digital marketing using email. Online marketing consulting firms help their…
Entrepreneurs are usually quite eager to bring their products to market. After spending countless hours on product development and design, many business owners think that generating sales will be easy. When they read statistics about the number of new products that fail, they are often surprised. Failure is usually due to bringing products to market…
Small business is the lifeblood of America. It is literally the foundation of this country and the key to its success. Businesses with fewer than 500 employees represent 99.7 percent of all employer businesses and employ approximately half of all Americans working within the private sector, according to the U.S. Small Business Administration Office of…
A skin care business will not be successful unless people know it exists. Brands that are now household names started as unknowns. Effective advertising is what put them on the map with target audiences. Illumination Consulting provides skin care advertising services that get companies noticed without requiring them to spend more than they can afford.…
A home-based business is an inexpensive way to enter the entrepreneurial world. Men, women, and teens benefit from using skin care products, offering a wide target audience for a new business. Participate in the skin care industry by establishing a business from home. If the prospect seems daunting, let the experts at Illumination Consulting provide…
Have you ever looked at the latest skin care products and thought, “I could make something better than this!” Well, then why don’t you? New skin care companies are popping up all the time. More importantly, many of these upstart companies and taking a serious chunk out of the major brands income. If you are…
With so much competition, a skin care business can have difficulty making itself known. New entrepreneurs may have no idea where to advertise and even marketing professionals can run out of creativity. A consulting firm that provides skin care advertising services is the answer. By using the most effective advertising methods, this firm makes a…
