This past spring, more than 3,200 professionals in the skin care industry attended the Face & Body Midwest conference. At this three-day event, attendees networked and educated themselves about the latest skin care products. They also heard about the hottest topics in the industry. Skin care entrepreneurs who missed this event should read on to…
Ecommerce converts a website from an informational tool to a virtual sales platform. With a website that has ecommerce functionality, a skin care business can operate entirely online. This enables small companies that cannot afford a storefront to compete with other industry players worldwide. Social shopping is the next generation in ecommerce for skin care…
Search engine optimization, or SEO, is the process of making Web pages more relevant and authoritative so they will rank higher in search engine results for related queries. There are plenty of people who claim to be SEO “experts” and many say that SEO is a well-kept secret that only they understand. Skin care entrepreneurs…
November has arrived and that means the holiday rush is on. As a small business entrepreneur, you are probably busy getting new products to market in time for the holiday shopping season. Marketing may be an afterthought but without it, how will anyone know about what your business has to offer? Consider hiring a web…
Marketing is an essential function for every small business. However, many small business owners make serious mistakes during their promotional efforts. Small business consulting firms offer valuable services that help these entrepreneurs ensure the success of their companies. When it comes to marketing, they have several tips to pass along to owners of small businesses.…
Many skin care entrepreneurs have embraced ecommerce, the process of selling products or services online. However, some skin care ecommerce efforts fall short of anticipated goals, leaving website owners wondering what went wrong. In some cases, simply taking advantage of cross- and up-selling opportunities would have made the outcome more positive. Cross-selling involves offering items…
The male gender is finally realizing what females have known for a long time: looking good makes you feel good. According to NPD Group, a market research firm, the U.S. experienced a 13 percent increase in department store sales for male skin care products between 2010 and 2011. Males pumped $81.7 million into the skin…
Small businesses can find great success with using social media and search engine marketing to draw customers to their websites. Small business search engine marketing includes methods to get websites noticed by search engines, while social media reaches consumers directly. Combining these two tools is the best way to increase sales and a consulting firm…
Despite the skyrocketing popularity of social media, email marketing remains relevant for many businesses. Responsys reports that email marketing message volume recently achieved record-setting levels and has remained there for several months. More businesses are making the switch from print and direct mail advertising to digital marketing using email. Online marketing consulting firms help their…
Entrepreneurs are usually quite eager to bring their products to market. After spending countless hours on product development and design, many business owners think that generating sales will be easy. When they read statistics about the number of new products that fail, they are often surprised. Failure is usually due to bringing products to market…
