Skin care and the beauty industry in general is experiencing rapid growth rates. To keep up with this pace, beauty and skin care e-commerce websites are constantly looking to improve their websites, conversion rates, customer satisfaction and service. Skin care and beauty retailers have learned that consumers for these types of products are “information seekers”.…
These days, online retailers and e-commerce website owners can feel overwhelmed by all the marketing options available. One can feel even more overwhelmed by all the different social media platforms and channels. When it comes to increasing e-commerce sales and gaining customers, what are the best methods? One of the best methods to drive traffic…
Email marketing is still one of the most effective methods to increase e-commerce sales. Often overlooked by start-ups and smaller e-commerce retailers, email marketing is highly effective. In a matter of fact, email marketing accounts for over 7% of all e-commerce transactions. This is the second most effective e-commerce marketing method, right behind search marketing…
Many people have not heard of WooCommerce yet, but have of WordPress. There is a reason for this. WooCommerce is an e-commerce plugin (separate software that integrates into the WordPress application) for the WordPress platform and software application. WooCommerce is one of the most popular e-commerce plugins for WordPress websites. There are many reasons for…
A bad client can have devastating effects on a business. There are always going to be businesses that try to take advantage of certain vendors or are simply a nightmare to deal with. The question is how to avoid a bad business client before damage can be done. A bad client can be a costly…
Choosing an e-commerce application to power a website’s online store, shopping cart, and website itself should be carefully considered. Too many companies get started with e-commerce solutions that do not enable a business to convert sales, market the website, and gain market share. There are numerous solutions out there for selling online and e-commerce. These…
WordPress is the most popular application and platform to develop business websites with. There is a vast amount of reasons for this. WordPress originally was developed as a blogging platform in 2003. Since then, it has become the software application for business websites. When it comes to making a decision as a business, WordPress is…
Any new business start-up has its challenges and comes often with a learning curve. This is especially true for beauty and skin care ventures. Beauty brands are often started by skin care enthusiasts, aestheticians, dermatologists, and other skin care professionals. The challenge often is that even though the business owners have some prior skin care…
Even though the beauty and skin care industry is a very lucrative market, it is also a very competitive industry. Larger brands dominate many of the traditional distribution methods and paid advertising channels. So, how do most brands who desire to capture retail deals for beauty products go about it? Retailing skin care and beauty…
Business blogging continues to be the cornerstone of content marketing strategies in 2015. A company blog can bring a vast amount of benefits, when properly done for any size and type of business. Often, a company blog is neglected, not properly setup and optimized, and frequently not enough utilized. This only hurts the business and…
