Bounce rates of website often measured by tools such as Google Analytics is the percentage of people leaving a given page such as the website home page without viewing any other pages. Basically, a site visitor lands on the home page or another page of the website and leaves without any further action. Generally, lower…
The online retail business can be an exciting industry, but also full of daunting tasks. Some of those tasks can be overwhelming when starting out. How to successfully retail products online is a common question asked, especially for competitive markets. How does a small business or startup compete online with larger brands? One of the…
A frequent question often asked to professionals and experts within the beauty and skin care industry is how to increase skin care e-commerce sales online. The right answer to that question comes in two parts. The first part is simple to explain, but may not be simple to achieve. A skin care or beauty e-commerce…
A business website will not produce results on its own just like a brick and mortar business will not make money on its own. Sales, marketing, and advertising as well as customer service has to be provided and done to create momentum with a business. It is all too often the question by entrepreneurs, the…
Most organizations have heard about Content Marketing by now and have some level of Content Marketing already in place. Others may struggle to identify how to create content, publish it, and distribute it effectively. Either way, Content Marketing remains a critical component of doing business these days. Most organizations in today’s big data digital marketplace…
A question that is frequently asked is how to select effective and results oriented keywords for marketing campaigns such as Social Media, Search Engine Optimization or Paid Advertising. All these types of marketing tactics use keyword phrases, which a company has to decide upon. When working with a professional marketing agency, the agency will assist…
For many industries, selling products online through e-commerce is the focal point of the marketing and sales strategy. For some companies, it is the right focus and strategy. For many other brands, the goal and objective is also to get products on the shelf with retailers. Retailers that carry your product can quickly execrate sales…
The day Spa industry is a highly competitive and very saturated market. Spas these days have to be very competitive to gain market share and increase profits. Effective Spa marketing tactics are required to have the necessary visibility and market reach to grow a beauty business. Marketing campaigns can increase spa customer acquisition and bring…
The home page of any type of website is the most critical page of the website. Most of the traffic lands on the home page and it tends to be the most visited page of a website. Keeping this in mind, it is no surprise that the home page is critical to the success of…
If anybody does not know what a CTA or “Call to Action” is, it is a button or link that a website can have to drive prospective customers (website visitors) to become leads by filling out a short form on the landing page of a website. A CTA often offers a more valued offer than…
