Starting a business is not an easy task. Mainly because of the amount of uncertainty involved. This is especially true for first time entrepreneurs, but even seasoned business people do not have an easy task getting a business startup noticed. Regardless of industry and type of business, getting a startup noticed can be challenging. What…
Many believe that email marketing is something out of the past long gone. This believe is mainly around due to the many spam emails that bombarded most of people over the years. In many cases this can still be true. Even though software and anti spam blockers have gotten much better. Email marketing, as “spam”…
Conducting business online as a retailer is not an easy undertaking. There are many aspects to consider such as marketing strategies and tactics. Online marketing is a comprehensive approach. This trend can be overwhelming to retailers, who often have their hands full with product development and design. It is important as a retailer to know…
Google evaluates websites based on their 200+ ranking factors. These ranking factors are part of Google’s famous algorithm. This algorithm dictates which websites are ranked on top and well which do not. The ranking factors are more or not public knowledge. The information has been plenty publicized by Google experts, marketing agencies, and professionals. The…
Many entrepreneurs and businesses are not fully aware that there is a critical choice one has, when deploying online stores through e-commerce solutions. E-commerce websites are always powered by an application that manages all the functions and features. This application for e-commerce websites can be free (open-source) or leased by a third party provider. A…
The skin care industry has been something a little bit like the wild west back in the golden days. It is certainly a very lucrative market, but also increasingly competitive. Some niche market segments are more saturated than others. There are various types of niche markets such as anti aging or acne treatment. Other ways…
There are many ecommerce website designs that do not produce the desired results. It is often the combination of several areas that cause an online store to perform poorly or not all. Often, it starts with the home page of a website. For e-commerce websites, the home page is critical. Here are some design best…
Online retail sales are predicted to grow by up to 10%. This is significant since traditional retail is expected to grow by less than half of that. In order to benefit from this massive online growth, retailers must start optimizing the shopping experience for their customers. Here are simple tactics to increase e-commerce sales. To…
Online retailing relies on generating plenty of website traffic to the brand’s e-commerce website to convert as many site visitors as possible into shoppers and loyal customers. Retail SEO marketing factors are hard to ignore, which is why most successful online retailers have robust Search Engine Optimization (SEO) campaigns. What contributes to optimal rankings in…
After working with online retailers for over 10 years now, one of the key questions remains the same asked by brands, clients, and retailers. Why is SEO so critical and important to e-commerce websites and retailing online? To answer this, we have listed here the top SEO benefits for online retailers. Every year over 100…
