There are many ecommerce website designs that do not produce the desired results. It is often the combination of several areas that cause an online store to perform poorly or not all. Often, it starts with the home page of a website. For e-commerce websites, the home page is critical. Here are some design best practices for ecommerce websites to help out.
To retail online, a website must attract and generate lots of site traffic. Then, this site traffic has to be converted into shoppers and customers. To succeed with ecommerce websites and retailing online, the home page of the website has to be properly designed.
Design Best Practices For Ecommerce Websites
Have Clear and User-Friendly Site Navigation
This can’t be stressed enough for the website and the home page. Consumers do not like being annoyed while shopping online and nothing annoys online shoppers poor navigation. Navigation should be always in the same place, clearly visible, easy to read, and architected to make sense for the consumer and the retailer.
Display distinct Calls to Action on Home Page
The use of call to action elements throughout ecommerce websites is important and a vital part of driving online sales. On the home page, displaying distinct calls to action is critical to results. It is often a design best practice for ecommerce websites. These calls to action should be in the upper-fold, with clear messaging and standout for best results.
Ensure Offers and Incentives are Clearly Visible
The home page must grab the website visitors attention. Most retailers only have about 3-4 seconds to do so. Displaying the right incentives and offers is key to converting the visitor into a shopper and customer. These offers and incentives must be clearly visible on the home page and properly integrated.
Have Shopping Features in the Footer of Website
For those who do not know, the footer of a website is the top part of the site. This is a critical area for ecommerce websites and the home page. It is what a visitor sees first, including search engines such as Google. Having the proper shopping features, login, and cart details in the footer enables visitor’s quick access and convenience. It also drives online sales.
Retailers and brands that want to make sure their ecommerce website and home pages are properly designed and developed, can work with professionals to ensure best results. Professional ecommerce website design and developers, as well as marketing professionals can help brands improve online results, sales, and home page designs.